The tablet market declined while detachable tablets increased, while on the other hand wearable systems grew dramatically

Three companies, IDC, NPD Group, and Juniper Research, have released a 2015 market trend report on tablets, wearable devices, and smart watches. We summarized what kind of movement the three kinds of devices showed in one year.

Worldwide Shipments of Slate Tablets Continue to Decline While Detachable Tablets Climb to New High, According to IDC - prUS 40990116
https://www.idc.com/getdoc.jsp?containerId=prUS40990116

Year-over-Year Wearables Spending Doubles, According to NPD
https://www.npd.com/wps/portal/npd/us/news/press-releases/2016/year-over-year-wearables-spending-doubles-according-to-npd/

Apple Watch Claims Over 50% of 2015 Smartwatch Market in Less Than a Year of Sales - Juniper Research
http://www.juniperresearch.com/press/press-releases/apple-watch-claims-over-50-of-2015-smartwatch

◆ Tablet Market Trends
According to IDC's worldwide tablet market research report by IT specialist research company IDC, the total number of tablets shipped has reached about 26.8 million units in 2015, a decrease of about 10.1% from about 230 million units in the previous year. While the tablet market as a whole is on a downward trend, traditional tablets have decreased by minus 21.1%, while the number of removable tablets shipped is about 8.1 million units, doubling since the fourth quarter of 2015 It is said that.

Of the detachable tablets, the largest sales volume was Apple's iPad Pro which sold more than 2 million units, exceeding 1.6 million units, the total number of sales of Microsoft's Surface series. "From this result we can see that when considering a detachable tablet it is not the price that most consideration is the price.The maximum reason for the rapidly growing tablet tablet is that people are I guess tablets are beginning to be regarded as "substitutes for PC".

The top five sales of tablet makers excluding PC maker Microsoft excluding Microsoft is 20% in the fourth quarter of 2015, Apple is 1st, Samsung in second place, Amazon in third place, Amazon with Lenovo in fourth place, Huawei in fifth place with fifth place Continue. However, Amazon was able to sell massive amounts of devices at the sale of the holiday season, with Amazon being out of the top 5 in all the year, the third place being replaced by Lenovo, fourth place with ASUS, fifth place with Huawei I will.


◆ Transition of wearable devices
Meanwhile, the NPD Group has released a report that investigates trends in wearable devices such as fitness trackers (activity meter). In 2015, although the average selling price of fitness tracker rose to $ 109 (about 13,000 yen), which was an increase of 13 dollars (about 1500 yen) from the previous year, both sales volume and sales amount recorded 110% growth rate , Resulting in an increase of 25% from the growth rate of 85% in 2014. Analysts at the NPD Group said that "Consumers are shifting towards seeking terminals with superior quality, not at an entry-level terminal," about this trend.

ByKarthikeyan K

It accounted for 79% of Fitness Tracker's sales in 2015Fitbit. We have expanded our market share by 20 points since 2014 and has grown as one of the leading brands that answers the purpose of professional fitness.

Regarding smartwatch with overlapping part of fitness tracker, the number of users of fitness tracker in the United States is 33 million, while that of smartwatch is only 13 million. However, as the survey that smart watch awareness is higher than fitness tracker has come out, it is seen as a sign of growth of "second generation smart watch" that will appear in 2016.

The NPD group expects that the number of smart watch owners will exceed 300,000 by the end of 2017. Juniper Research also posted a report on Smart Watch that Apple Watch, which just appeared at the end of April 2015, accounted for more than half of the total sales of Smart Watch in 2015. Apple Watch rival Android Wear remains less than 10% of the total.

Excluding Apple Watch, game product maker Razer gets smart watch for gamers "Nabu Watch"We released low-priced smart watches from other manufacturers, such as releasing them. Although Juniper Research is predicting that the smartwatch market is in a rapidly growing stage, it is estimated that it is in "lack of overall use cases", and it is expected that smart watches to suit consumer needs will emerge.

Manufacturers also trial and error to the category "smart watch", but Breitling's "Exospace B 55", Martian's"GUESS CONNECT"Smart watches with design as a traditional wristwatch, such as" Smart watch with direction different from Apple Watch has appeared.