Oct 15, 2020 06:00:00

Global PC shipments will increase due to the new Corona, but the survey results of 'a company' will begin to vary

According to a survey by market research firms

Gartner and IDC , global PC shipments in the third quarter of 2020 (July-September) increased compared to the same period of the previous year. Demand for PCs is growing globally, and both companies report a significant increase in laptop shipments. However, Philip Elmer Dewitt, a former editor of the news magazine Time , pointed out that there is a big difference between the two companies' findings.

Gartner: Apple sold way fewer Macs than IDC reported | Philip Elmer-DeWitt
https://www.ped30.com/2020/10/13/apple-gartner-idc-pc/

Gartner Says Worldwide PC Shipments Grew 3.6% in Third Quarter of 2020
https://www.gartner.com/en/newsroom/press-releases/2020-10-12-gartner-says-worldwide-pc-shipments-grew-3-point-six-percent-in-the-third- quarter-of-2020

Traditional PC Market Delivers Another Quarter of Double-Digit Growth in Q3 2020, According to IDC
https://www.idc.com/getdoc.jsp?containerId=prUS46928320

The table below shows the PC shipments of the top six companies in the third quarter of 2020, Lenovo, Hewlett-Packard (HP), Dell, Apple, Acer, and ASUS, according to a Gartner survey. 'Shipments' shows the number of units shipped (thousands), 'Market Share' shows the market share, and 'Growth' shows the rate of increase / decrease compared to the same period of the previous year. Total shipments were approximately 71,377,000 units, an increase of 3.6% year-on-year. Please note that iPad and Chromebook sales are not included.

According to Gartner, shipments of notebook PCs, including Lenovo, which has the highest shipment volume, were strong due to a large increase in demand for notebook PCs. Meanwhile, desktop PC shipments are on the decline, with Dell, the top six companies with the lowest desktop PC sales, being the only one to drop shipments from the year-ago quarter, Gartner points out.

In addition, Gartner does not include Chromebooks in the survey results, but according to Gartner, the number of Chromebook shipments has increased by about 90% compared to the same period of the previous year. Furthermore, including the Chromebook, the global PC market has grown by about 9% year-on-year, and it seems that the Chromebook will occupy about 11% of the market.

On the other hand, IDC is also conducting a similar survey, and the number of shipments (thousand units) excluding tablets in general and the top 5 companies are as follows. Total shipments were 81,272,000 units, an increase of 14.6% over the previous year. According to Dewitt, it's 'common' that there are some differences between Gartner and IDC findings.

However, there is a big difference between Gartner and IDC in terms of Apple shipments and year-over-year changes. The biggest difference is that there is a difference of about 1.37 million units in the number of units shipped in 2020, and the rate of increase from the previous year is about 7.3% for Gartner (top) and about 38.9% for IDC (bottom). I am. Mr. Dewitt pointed out that the difference between the two companies is thought to be largely due

to Apple's undisclosed shipments, and it is not good for the difference in the survey results to gradually increase.

Both Gartner and IDC say that the increase in PC shipments is due to the rapid spread of the environment for remote work and lessons due to the global epidemic of the new coronavirus. Gartner Research Director Mikako Kitagawa said, 'In the third quarter of 2020, Gartner had the highest consumer PC demand in the last five years. The market is no longer the number of PCs per household. Rather than measuring as one, we are shifting to measuring as if each person owns one PC. '