Clearly Apple Watch dominates about half of the smart watch market
Market research firm
Wearables Reports | Strategy Analytics
https://www.strategyanalytics.com/access-services/devices/wearables/reports/report-detail/apple-watch-takes-48-share-of-14-million-smartwatch-shipments-in-q3-2019
Apple Watch continues to dominate the smartwatch market
https://appleinsider.com/articles/19/11/07/apple-watch-continues-to-dominate-the-smartwatch-market
According to Strategy Analytics survey data, smartwatch shipments in the third quarter of 2019 were 14.2 million units, an increase of 42% compared to 10 million units in the same period last year.
Of these, Apple Watch shipments increased from 4.5 million in the third quarter of 2018 to 6.8 million in the third quarter of 2019, an increase of 51% year-on-year. On the other hand, Samsung smart watch shipments increased by 73% compared to the same period of the previous year, but the number was 1.9 million. On the other hand, the number of Fitbit shipments was 1.6 million, an increase of only 7% compared to the same period last year. Shipments of other manufacturers were 2.9 million units in the third quarter of 2018 and 3.9 million units in the third quarter of 2019.
Apple's share of the smartwatch market based on shipments is 47.9%, clearly occupying about half of the market. In the runner-up, Samsung is 13.4%, 3rd is Fitbit 11.3%, and others are 27.5%. The year-on-year market growth rate was 67% in 2018 and 42% in 2019.
“(Apple) continues to do strong rivals like Fitbit and Samsung,” said Neil Mawson, executive director of Strategy Analytics.
Apple Watch sales are also growing for Apple. Although the aggregation period is different from the market report released by Strategy Analytics, according to the fourth quarter results announced by Apple at the end of October 2019, Apple Watch and service department sales boosted iPhone sales that were sluggish in the same period It turned out that In addition, Apple Watch sales in the fourth quarter of 2019 increased by 54% compared with the same period last year to $ 6.52 billion (about 710 billion yen), and it is clear that there was a big breakthrough.
The second largest share of the smartwatch market was Fitbit as of the third quarter of 2018. But in the third quarter of 2019, Samsung jumped to second place. Shipments have increased 73% compared to the same period last year, and the breakthrough is remarkable.
Strategy Analytics senior analyst Steven Walzer said, “The latest models, such as
On the other hand, Fitbit's share in the third quarter of 2019 was 11.3%, and shipments increased only 7% compared to the same period of the previous year, so it has not seen significant growth.
Mr. Mawson said that Google's acquisition of Fitbit is a great relief for the company (Fitbit) while sparking in the smart watch market by companies such as Apple, Samsung, Garmin , Huawei, Xiaomi Now, the question many people are asking is what Google will do with Fitbit, ”he said.
Google parent company acquires wearable device giant Fitbit-gigazine
by Mike Mozart
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