Aug 29, 2021 18:00:00

Research results show that Apple Watch accounts for half of the smartwatch share

Although the smartwatch market is popping up with unique models from various manufacturers such as Apple Watch and Galaxy Watch, the latest research reveals that Apple still has a huge share.

Strategy Analytics: Global Smartwatch Shipments Leap 47 Percent to Pre-Pandemic Growth Levels in Q2 2021 | Strategy Analytics
https://news.strategyanalytics.com/press-releases/press-release-details/2021/Strategy-Analytics-Global-Smartwatch-Shipments-Leap-47-Percent-to-Pre-Pandemic-Growth-Levels-in- Q2-2021 / default.aspx

Apple Watch Series 6 is'by far the world's most popular smartwatch model,' analyst says --9to5Mac
https://9to5mac.com/2021/08/28/apple-watch-series-6-is-by-far-the-worlds-most-popular-smartwatch-model-analyst-says/

Research firm Strategy Analytics has released global smartwatch shipment data for the second quarter of 2021 (April-June). According to this, the total number of smart watches shipped in the same period increased by 47% from the same period of the previous year to 18 million units. This growth rate is 'pre-pandemic levels of the new coronavirus,' Strategy Analytics points out.

Apple's Apple Watch leads the smartwatch market, and Apple Watch Series 6 is said to have become the 'most popular smartwatch' in synchronization.

'Apple Watch Series 6' haste photo review, rear sensor evolved with blood oxygen wellness sensor-GIGAZINE

According to a Strategy Analytics survey, Apple Watch accounted for 52% (9.5 million units) of the total 18 million smartwatch shipments in the second quarter of 2021, which is the largest share in the market. Shipments of Apple Watch recorded a 46% increase year-on-year.

Strategy Analytics Executive Director Neil Mawston said, 'We can see that Apple still occupies half of the smartwatch market and keeps its rivals away. The latest model, the Apple Watch Series 6, has a sleek design, It has become the most popular smartwatch in the world due to its excellent ease of use even on a small screen and the expansion of health and fitness related apps. '

Samsung has the second largest share of the smartwatch market. However, Samsung's market share is only 10%, and Mawston said, 'We will be able to ship more smartwatches for the rest of the year and the holiday season in the fourth quarter.' I look forward to a comeback in the future.

In addition, Samsung just announced the new smart watch 'Galaxy Watch 4' equipped with 'Wear OS Powered by Samsung' jointly developed with Google in August. Since the results of this survey are from April to June 2021, the shipment volume of Galaxy Watch 4 should be added to the data in the third quarter of 2021.

Samsung's smart watch 'Galaxy Watch 4 / Watch 4 Classic' announced-GIGAZINE

The table below summarizes the number of smartwatches shipped by each manufacturer and the year-on-year growth rate. Garmin has the second largest share after Apple and Samsung, and the company is increasing shipments like other manufacturers, but Strategy Analytics says, 'Garmin has powerful terminals such as Forerunner 55 and Venu series. However, we are facing fierce competition in Asia and elsewhere with rival companies such as Xiaomi and Samsung. '

Smartwatch shipments	Second quarter of 2020	2nd quarter of 2021	Year-on-year growth rate (%)
Apple	6.5 million units	9.5 million units	46%
Samsung	1.3 million units	2 million units	54%
Garmin	1.2 million units	1.5 million units	twenty five%
others	3.3 million units	5.1 million units	55%
total	12.3 million units	18.1 million units	47%

In addition, Strategy Analytics said about Apple Watch Series 7, which is expected to be the next Apple Watch, 'The long-awaited Apple Watch Series 7 is scheduled to be released in September or October, and there is a larger display that further enhances the experience of the app. It is rumored that it is included. '