iPhone shipments in China fall 33%



It has been revealed that iPhone shipments in China in February 2024 decreased by about 33% compared to the same month last year. In January, shipments also decreased by about 39% compared to the same month last year, marking two consecutive months of sluggish sales in China.

Apple (AAPL) iPhone China Shipments Fell About 33% in Feb., State Data Show - Bloomberg

https://www.bloomberg.com/news/articles/2024-03-26/iphone-china-shipments-fell-about-33-in-feb-state-data-show

Apple's iPhone shipments declined 33% in China last month, data shows By Investing.com
https://www.investing.com/news/stock-market-news/apples-iphone-shipments-declined-33-in-china-last-month-data-shows-432SI-3353277

According to an announcement by the Chinese government, of the total number of smartphones shipped in China in February 2024, overseas brand products accounted for approximately 2.4 million units, of which the iPhone was the most common. Although the iPhone captured a large market share among overseas brands, shipments decreased by approximately 33% compared to February 2023. In addition, shipments in January 2024 were approximately 5.5 million units.



Although iPhone shipments in China decreased compared to the same month last year, the iPhone's influence is still strong, and research firm

IDC predicts that Apple will take the top spot in smartphone shipments in 2023. That year, Apple achieved its highest market share ever in China, at 17.3%.

In the fourth quarter of 2023, Apple's market share was 20.0%, Honor's 16.8%, vivo's 15.7%, Huawei's 13.9%, and OPPO's 13.7%.



In China, major tech companies such as Huawei and its sub-brand Honor are expanding their reach in the smartphone sector and are aggressively promoting AI-enabled features. As these companies ship high-end smartphones that rival or even surpass the iPhone, further competition is expected to emerge.

in Mobile,   Hardware, Posted by log1p_kr