iPhone loses the position of ``China's best-selling smartphone'' to Huawei smartphone
Multiple reports have revealed that the iPhone 15 series released by Apple in September 2023 is selling much worse in the Chinese market than previous iPhones. Due to sluggish demand for the iPhone 15 series, Apple's iPhone has lost its position as the ``best-selling smartphone'' in the Chinese smartphone market to Huawei smartphones.
Apple's iPhone loses top spot in China to Huawei: Analysts
iPhone 15 China Sales Disappoint as Huawei Rises, Jefferies Says - Bloomberg
https://www.bloomberg.com/news/articles/2023-10-16/iphone-15-china-sales-disappoint-as-huawei-rises-jefferies-says
iPhone 15 reportedly selling worse than iPhone 14 in China - 9to5Mac
https://9to5mac.com/2023/10/16/iphone-15-poor-sales-worse-china/
According to market research company Counterpoint Research, iPhone sales for the iPhone 15 series have decreased by 4.5% in the 17 days since their release compared to the iPhone 14 series.
In addition, according to analysts at Jefferies Securities led by Edison Lee, the sales growth rate in China's smartphone market is that Huawei, Xiaomi, and Honor have achieved significant double-digit growth compared to the previous year. On the other hand, Apple's iPhone, which has been doing well in the Chinese market so far, seems to have seen a significant double-digit decline compared to the previous year. Apple has recorded the worst sales since 2018, when it started selling iPhones in China, and Huawei is said to have surpassed the iPhone and jumped to the number one sales share in the Chinese market.
Counterpoint Research points out that the poor sales of the iPhone 15 series in China is due to the Chinese economy struggling to recover from the new coronavirus pandemic. On the other hand, Counterpoint Research emphasized that the iPhone 15 series recorded double-digit growth year-on-year in the US market within nine days of its release.
On the other hand, there are rumors that the Chinese government has issued an 'iPhone ban' order, and it is clear that the iPhone 15 series has had a very difficult start.
Analysts are divided about the long-term impact in China, the world's largest smartphone market. Many analysts have commented on the rise of Huawei, saying it could erode Apple's dominance in the high-end smartphone market.
According to Counterpoint Research, Huawei may sell 5 million to 6 million Mate 60 Pro units within 2023. Furthermore, analysts estimate that Mate 60 Pro sales could see double-digit growth year-over-year in 2024.
Analysts at Jefferies Securities also said, ``Due to weak demand in the Chinese market, global shipments of the iPhone 15, which is finally released in 2023, will likely be lower than expected.'' Additionally, according to an analyst at Jefferies Securities, all iPhone 15 series resold in China are being 'traded at a discount from the official selling price.' On the other hand, it seems that Android smartphones are being resold without such a large discount, and this information also shows that demand for iPhone in the Chinese market is sluggish.
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