Feb 14, 2020 15:00:00

What is Apple's HomePod market share in the smart speaker market?

Market research firm Strategy Analytics has released a report on unit shipments for the entire smart speaker market in the fourth quarter of 2019 (October to December). According to the report, Amazon and Google account for more than half of the total market for the smart speaker market, and Apple released `

` HomePod '' to follow the two companies, but more than two and a half years have passed since its launch, but still shipping It seems that only 4.7% has been gained in the number share.

Strategy Analytics: New Record for Smart Speakers As Global Sales Reached 146.9 Million in 2019 | Business Wire
https://www.businesswire.com/news/home/20200213005737/en

HomePod gains smart speaker marketshare in Q4, still lags far behind front runners
https://appleinsider.com/articles/20/02/13/homepod-gains-smart-speaker-marketshare-in-q4-still-lags-far-behind-front-runners

According to a Strategy Analytics survey, the smart speaker market shipped 146.9 million units in 2019, a 70% increase from the previous year. In 2019, we recorded the highest shipment volume in the smart speaker market.

The shipment report for the fourth quarter of 2019 is as follows. In the fourth quarter of 2019, the global smart speaker market delivered 55.7 million units, a record quarterly record. Strategy Analytics analyzed that this was driven by strong holiday sales in the US and Europe, as well as a rebound in Google's smart speaker business with new product introductions, improved component supply, and strong advertising.

Amazon had the highest number of smart speakers shipped in the fourth quarter of 2019, with 15.8 million units shipped and a 28.3% market share. Google is in second place, with 13.9 million units shipped and a 24.9% market share. Amazon and Google products account for more than half of the smart speakers shipped in the fourth quarter of 2019, demonstrating the overwhelming popularity of the two companies in the smart speaker market. However, although shipments have increased year-over-year, the share of shipments has fallen by more than 5%, indicating that smart speakers of other brands are gaining momentum.

Amazon and Google's two or less are Baidu (5.9 million units, 10.6% share), Alibaba (5.5 million units, 9.8% share), Xiaomi (4.7 million units) Units, shipments share: 8.4%), followed by Apple (shipments: 2.6 million units, shipments share: 4.7%).

Apple has increased HomePod shipments by 65% compared to the previous year, but rival Chinese companies have increased shipments even further, with Baidu 171%, Alibaba 94%, Xiaomi 167%, respectively, compared to the previous year As a result, it is still in sixth place in the smart speaker market.

Although Strategy Analytics points out that the outbreak of the new coronavirus will have a short-term impact on supply and demand, `` Smart speaker sales in 2020 will be record-setting, '' said Smart. We expect further growth in the speaker market.