The ever-growing smartwatch market, such as the Apple Watch and Galaxy Watch, which companies have the most share and momentum?
Market research firm Counterpoint has released its findings for the smartwatch market in the second quarter of 2021 (April-June). Shipments of the entire smartwatch market grew 27% year-on-year and continue to grow even under the pandemic of the new coronavirus.
Smartwatch Market Grows 27% YoY in Q2 2021; Apple Watch User Base Crosses 100 Million --Counterpoint Research
Comparing the share of shipments in the smartwatch market, Apple, which sells the Apple Watch series, has the largest share of shipments with a 28% share. Although it decreased by 2.1 points year-on-year, the number of Apple Watch shipments finally exceeded 100 million units in the second quarter of 2021, and Apple did not shrink, but the smartwatch market exceeded Apple's growth rate. It can be said that it has grown. Huawei, which has a 9.3% share and is the second largest shipment, also decreased by 3.8 points year-on-year.
On the other hand, Samsung, which has released the Galaxy Watch series, and Garmin, which has released Venu 2 and fēnix 6 Pro Dual Power , have significantly increased their market share. Samsung's market share increased 0.8 points year-on-year to 7.6%, surpassing imoo , which had a 7.0% market share in the same period of the previous year, and ranked third in shipments. Garmin also surpassed Amazfit , which had a 5.3% share in the same period of the previous year, and has risen to 5th place in shipments with a 5.8% share.
“Smartwatch wear is steadily increasing among people with smartphones, especially Apple Watch, with attractive designs, health features, and related services,” said Lim Soo-jung , senior analyst at Counterpoint. The number of Apple Watch users exceeded 100 million for the first time in the second quarter of 2021, accounting for the majority of the world's smartwatch users. The United States continues to do so. It is the main market for Apple Watch, accounting for more than half of the users, and the installation rate is close to 30%. '
Due to the pandemic of the new coronavirus, consumers' health consciousness has further increased, and SPO 2 and heart rate monitoring have been installed in smart watches under $ 100 (about 11,000 yen). So, cheap smartwatches under $ 100 have seen a significant increase of 547% in a year, clearly showing that the smartwatch market is reaching the masses.
“With the success of the Apple Watch, more OEMs are entering the smartwatch market. The operating system hasn't evolved much, but fitness and healthcare-related features are comparable. Smartwatches have a stylish design and are sold at affordable prices to hundreds of millions of potential users around the world. '
China's smartwatch market, which is the second largest after the United States, has a slightly lower growth rate than other regions. On the other hand, India accounts for 6% of the total smartwatch market and has grown by more than 4 points year-on-year.
Ansika Jane , senior analyst at Counterpoint, said, 'Many cheap smartwatches have appeared from Chinese brands such as Xiaomi, realme and OPPO, as well as boAt and Noise Indian brands, which is part of the growth of the Indian smartwatch market. I am responsible for. '
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