Sep 04, 2022 14:00:00

From the stage before the announcement, Apple cars are attracting more attention than Tesla cars

According to the

New Vehicle Experience Study (NVES), the largest and most comprehensive market study of new car buyers by consulting firm Strategic Vision , Apple has not publicly announced its much-rumored car development project. It is clear that it has already gathered more support than Tesla.

Apple Already Has Greatest Future Vehicle Consideration Among Automakers, Reports Strategic Vision | Business Wire
https://www.businesswire.com/news/home/20220831005309/en/Apple-Already-Has-Greatest-Future-Vehicle-Consideration-Among-Automakers-Reports-Strategic-Vision

People are more interested in buying Apple Car than a new Tesla
https://9to5mac.com/2022/09/03/apple-car-buying-interest-tesla/

For nearly 30 years, Strategic Vision has conducted a NVES survey of new car owners in the United States on the quality of more than 45 car brands, including those not available in the United States. And in 2022, an Apple-branded car, which is still in the unannounced stage, will be added to this NVES.

The 2022 NVES is targeted at 200,000 new car owners. According to this, Apple seems to boast the third highest popularity as a car brand that new car owners 'like' and 'consider purchasing'. In addition, 26% of new car owners said they would 'definitely consider' purchasing an Apple-branded car in the future. In addition, only Toyota (38%) and Honda (32%) have beaten out Apple's approval rate with similar questions, already exceeding Ford (21%) and Tesla (20%).

Even more interesting is that more than 50% of new Tesla car owners said they would 'definitely consider' buying a car released by Apple in the future. According to NVES, Apple has 26% support for 'Considerations for future car purchases' and 24% support for 'Vehicle quality', and scores above other brands in these two metrics.

However, Strategic Vision's Alexander Edwards said, ``Of course, it is clear that the level of interest of car buyers will change depending on the design, specifications, and features of Apple cars. It's clear in the pre-release stage that it will be a formidable one.'

It is rumored that Apple will release its own car in a few years, but before this, Apple plans to revamp its own in-vehicle infotainment system, CarPlay. The new CarPlay was partially announced in iOS 16 announced at WWDC22.

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It is reported that Project Titan , known as Apple's automobile development project, will be led by Kevin Lynch, vice president of technology by the end of 2021, replacing Doug Field, who resigned . . Various options are being considered in Project Titan, but it is reported that the most ambitious goal is 'to release an automatic driving electric vehicle without a steering wheel by 2025'.

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