It is reported that Apple is aiming to make a full-scale entry into the automobile industry with an update to CarPlay, aiming for a complete OS that can control various functions of the vehicle like Android Automotive.
There are rumors that Apple has
Apple (AAPL) Revamped CarPlay Becomes Last Hope After Apple Car Is Canceled - Bloomberg
https://www.bloomberg.com/news/newsletters/2024-03-17/apple-aapl-revamped-carplay-becomes-last-hope-after-apple-car-is-canceled-ltvif8zt
Apple is said to have started working on updating CarPlay around 2020. Since Apple canceled its self-driving car development project, 'the CarPlay update project has become even more important. It is Apple's only hope for a full-fledged entry into the automotive industry,' Bloomberg noted.
The CarPlay update project is known as 'Project IronHeart' and aims to fully integrate the system with the vehicle, allowing users to control functions such as the radio and air conditioning as well as screens and the car's instrument panel through CarPlay. It seems that it will also be possible to do so. The existing CarPlay is focused on allowing users to operate Apple services, and cannot control the car's radio, air conditioning, or other features.
Apple's CarPlay has a rival called Android Automotive developed by Google. Since Android Automotive is installed directly on the car body, it can be used without connecting a smartphone, and it is also possible to control the vehicle's meters and display.
In recent years, Android Automotive has become popular in the automotive industry, with automakers such as Polestar , Porsche, BMW, Volkswagen, Ford, Lucid Motors , Stellantis , and General Motors all selling vehicles equipped with it. In fact, at the time of article creation, Android Automotive has an estimated 35% share of the automotive OS market, making it the market leader.
Apple seems to be hoping that the updated CarPlay's smoother interface and greater customization will win support from users and automakers. However, although Apple considered installing the OS directly on the vehicle like Android Automotive with the new CarPlay, it did not adopt this approach, instead choosing to run CarPlay on the iPhone as before. It seems that.
Apple announced an update to CarPlay in June 2022, but at the time of writing, only Porsche and Aston Martin support this new CarPlay. One reason for this slow rollout is that Apple's design team works with car manufacturers to create interfaces and styles tailored to each manufacturer. Apple also has no plans to make money from existing CarPlay and does not charge users any fees or charge automakers installation fees.
However, it is conceivable to newly ``charge a fee to car manufacturers to support CarPlay'' or ``sell the new CarPlay as an upgraded version for a fee while offering the existing CarPlay as a free version.'' Bloomberg lists it as an option.
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