Amazon sues the administrator of more than 10,000 Facebook groups who were mediating fake reviews in Japan etc.

Amazon, the world's largest e-commerce platform, has announced that it has filed a proceeding against the Facebook group administrator who is trying to get fake product reviews posted on Amazon in exchange for money and free products. There are more than 10,000 Facebook groups subject to proceedings, including a huge group with more than 40,000 members.

How Amazon spots fake reviews | About Amazon
https://www.aboutamazon.com/news/policy-news-views/amazon-targets-fake-review-fraudsters-on-social-media

Amazon sues Facebook group administrators over fake reviews
https://www.cnbc.com/2022/07/19/amazon-sues-facebook-group-administrators-over-fake-reviews.html

Amazon allows you to give your products a five-point rating and reviews, and users can shop with reference to the reviews. However, some vendors with stores on Amazon ask users to write high ratings in the reviews in return for money, coupons, free product offerings, etc., which is a problem.

Amazon strictly bans such fake reviews, and is there a vendor that mobilizes machine learning tools and more than 12,000 staff to request fake reviews on social media sites such as Facebook, Instagram, TikTok, and Twitter? It is said that it is monitoring. In September 2021, Amazon expelled more than 600 Chinese brands with the most fake reviews.

Amazon Announces Expulsion of Over 600 Chinese Brands Covered With Fake Reviews-GIGAZINE

According to Amazon, the Facebook group in question was established to recruit fake reviewers on Amazon in the United States, United Kingdom, Germany, France, Italy, Spain, and Japan, and there are more than 10,000. It is said that it is. Amazon did not name the defendant and filed a proceeding in King County Superior Court, Washington, against 'the creator, administrator, and moderator of the Facebook group in question.'

One of the accused Facebook groups, Amazon Product Review, had more than 43,000 members when it was forcibly disbanded by Meta in early 2022, including camera tripods and cars. It served as a meeting place for vendors who wanted to write fake reviews on products such as stereos and users who wanted to write fake reviews and make a profit.

In addition, more than 2500 members belonged to the group called 'Amazon Varified Buyer & Seller', and it was said that 10 dollars (about 1380 yen) was paid when writing a fake review. Many of these Facebook groups are private, and they had to prove that they were Amazon sellers or reviewers in order to join.

In addition, according to Amazon's research, the administrator of the Facebook group in question was asked to 'Refund after review' to 'R ** fund Aftr R *' to avoid being identified from the written content. By intentionally obfuscating it, such as by writing '* vew', it was difficult to detect the activity, and it was trying to get past the eyes of monitoring.

Amazon says, 'The malicious business of mediating fake reviews is a problem for the entire e-commerce industry, and civil lawsuits are just one step. To eliminate fake reviews permanently, affected companies and We need to strengthen public-private partnerships aimed at strengthening consumer protection, including collaboration with social media sites and law enforcement agencies. Amazon will partner with all relevant stakeholders to achieve that goal. I would like to continue. '