'Reviewer' who makes money by posting a fake review on Amazon is making a group on Facebook

by Andrés Nieto Porras

There are not a few people who select products by referring to "Amazon customer review" which users can add stars and comments in 5 grades when purchasing items at Amazon. However, among Amazon 5 star reviews, it is pointed out that "there is something that the seller paid money to write," and a reviewer posting such fake review says "Create a group on Facebook We are developing business, "a consumer organization points out.

Facebook fake review factories uncovered by Which? Investigation | Money | The Guardian
https://www.theguardian.com/money/2018/oct/20/facebook-fake-amazon-review-factories-uncovered-which-investigation

Consumer groups insisted that the Facebook group of large and small "reviewers" posted counterfeit reviews at the request of companies. Consumer groups speculate that the total number of users who write fake reviews will actually reach 87,000 people.

The company is posting the details of the product he / she wishes to write favorable reviews in the Facebook group. On the other hand, in order to ensure the reliability of the reviewer, Amazon checks whether the product is purchasing the item for the product. Therefore, after checking that a favorable review has been posted, the company that requested reviews to the Facebook group reimburses the product price and additional charge to the reviewer via PayPal.

A surveyor of a consumer group who surveyed about this "reviewer" opened an Amazon and Facebook account for investigation and applied for participation in a "reviewer" group. From the group, the researchers say that they were given instructions saying "Write a review on Amazon about a particular item and share it if posted".

by Aaron Parecki

A group of reviewers seems to have informed that payment of goods will be paid via PayPal after the group confirms that the review has been posted. However, the respondent responded to this offer by "posting an honest review on the item". Investigators said that they posted and posted what I thought with bad products against the bad product, as it is, rather than an unconditional favorable review expected by the group or company side.

In one pattern, we added "Star 2" in a review about the smart watch that the group sent. Then, the researcher said that the group side received an instruction saying "Please rewrite the review to highly evaluated content as it sent the item for free, please make it a review of star 5".

In another pattern, after the investigator purchases the wireless headphones instructed by the group, the group side has informed that "paying the purchase fee after confirming that you posted 5 stars with photos with photos" . When the researcher made a review with "photo 3" on the photo, he says that he said "I did not pay for purchase because it was not a review of star 5".

by 401 (K) 2012

On the Facebook page of a huge review store group with as many as 25,000 members, a request to write a favorable Amazon review from a new company at almost every two minutes has been posted And that. In the request, "I'd like you to write a highly rated review of the 4K action camera for Britons only, after checking the Amazon account that posted the review, I will pay the item price via PayPal."

Many enterprises requesting favorable fake review are companies in East Asia aiming at markets such as Europe, and it seems that fake reviews actually make a big effect. In a survey, 97% of Amazon users answered "I will refer to online reviews when choosing products to purchase", but three out of ten people who purchased the product then " The evaluation of the review was wonderful but the goods did not match expectations. "

Amazon also is wary of the method of misleading users by fake reviews and states that "We do not allow the act of reviewing in exchange for all fees such as merchandise price." In the case of a review that confuses the user in exchange for remuneration, he sometimes takes measures such as closing the account. In addition, Facebook also stated that he will take countermeasures against the reviewer group by report from the user as "not promoting or negotiating fake reviews on Facebook is not allowed".

by Isriya Paireepairit