It is reported that the PR company paid money to write a positive evaluation on the movie criticism site 'Rotten Tomatoes'
Rotten Tomatoes Still Has Hollywood in Its Grip
https://www.vulture.com/article/rotten-tomatoes-movie-rating.html
PR Company Accused of Paying Critics for Fresh Rotten Tomatoes Scores
Ophelia PR Firm Manipulated Film's Rotten Tomatoes Score
Report: PR Firm Has Been Paying Rotten Tomatoes Critics For Positive Reviews
https://www.screengeek.net/2023/09/06/rotten-tomatoes-pr-firm-paying-critics-positive-reviews/
On the movie review site Rotten Tomatoes, films with less than 60% positive reviews are labeled 'Rotten', and films with more than 60% positive reviews are 'Fresh'. ” is rated. Also, within Fresh, films that meet the criteria of having more than 80 total reviews, 70% or more positive reviews, and 5 or more critiques from famous film critics (Top Critics) , and is given the certification of ``Certified Fresh.''
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In response to ``Ophelia: The Stolen Kingdom'' receiving harsh reviews from ``Rotten'', the film public relations company `` Bunker15 '' announced that a few months after the release of ``Ophelia: The Stolen Kingdom'', each movie would be priced at $50 (approximately 7,300 dollars). It is said that they were looking for users who would post positive reviews on the site (¥). Bunker15 is also said to have encouraged users who had given negative reviews to change them to positive ones.
As a result of Bunker15's efforts, the percentage of positive reviews for 'Ophelia: The Stolen Kingdom' jumped to approximately 62%, earning it a 'Fresh' rating. After that, ``Ophelia: The Stolen Kingdom'' was purchased by American film distribution company `` IFC Films .''
Bunker15 denies that the company has taken any action to intentionally increase the ratings of the work. Daniel Harlow, founder of Bunker15, said: 'We have thousands of writers on our list, but very few are sponsored or paid by filmmakers. 'They may have a specific system in place to ask customers to write a review.'
Of course, Rotten Tomatoes' terms of service prohibit ``posting reviews based on financial incentives.'' Film director Paul Schrader said, ``Unlike in the past, users have become foolish viewers who don't read reviews one by one and make judgments based only on ratings.As a result, some PR companies have disrupted the Rotten Tomatoes system. It's broken,' he criticized.
Foreign media outlet Vulture reported this matter to Rotten Tomatoes. In response to the report, Rotten Tomatoes removed several works by Bunker15, including 'Ophelia: The Stolen Kingdom.' Rotten Tomatoes also told users who regularly review Bunker15's work, saying, ``We value the credibility of our scores, and we do not tolerate any attempt to undermine that credibility.'' 'Rotten Tomatoes has a dedicated team that regularly monitors our platform and thoroughly investigates and resolves suspected fraudulent activity.'
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