Amazon expands legal measures globally to prevent fake reviews

In an official press release , Amazon clarified its legal efforts to bring criminal charges against brokers and individuals who post fake reviews.

Amazon Expands Efforts to Stop the Source of Fake Reviews With New Legal Actions Worldwide | Amazon.com, Inc. - Press Room
https://press.aboutamazon.com/news-releases/news-release-details/amazon-expands-efforts-stop-source-fake-reviews-new-legal

In 2015, for the first time in Amazon's history, Amazon filed a lawsuit in the United States seeking an injunction against illegal acts and damages against a website that deliberately fabricated customer review ratings. Also, in 2016, for the first time, Amazon filed a lawsuit against an individual seller who made a fake review that ``an account that has not purchased a product will post a review for a fee''.

Finally, it turned out that Amazon appealed to Stemmers who forge and sell 5-star reviews - GIGAZINE

By Robert Scoble

Amazon has announced that it will expand such 'efforts to protect users from fake reviews' around the world. Amazon points out that there are more than 11,000 individuals and groups operating malicious websites and SNS for the purpose of ``posting reviews in exchange for money or free products''. .

In 2018, the first criminal charges were also filed in Italy and Spain. In the cases of Italy and Spain, users posted positive reviews of products in which they agreed to receive a full refund of their purchase price. It seems that they adopted a method such as passing through Through criminal proceedings against this matter, Amazon has shown its determination to prevent ``malicious acts that mislead customers and sales partners to profit.''

In recent years, 10 new lawsuits have been launched in the United States, and in October 2022, Amazon has filed four new related lawsuits. In addition, Amazon is also making efforts to suspend activities by sending warning letters to five German websites based in the United States and signing a signature to stop the site on all of them.

Dharmesh Mehta, who is in charge of Amazon's sales partner services, said of Amazon's review efforts, ``Holding malicious reviewers accountable through litigation and criminal prosecution protects customers so they can shop with confidence. It is one of the important ways to ensure that we detect fake reviews posted on Amazon and continue to advance methods to prevent malicious reviews, as well as try to engage in Amazon review abuse. We will continue to identify and crack down on bad actors relentlessly.'

“Amazon continues to devote significant resources to combating fake reviews and ensuring customers have an authentic shopping experience,” Mehta said. We will continue to actively improve, invent new technologies and machine learning to detect malicious people, and find new ways to hold them accountable, ”said Amazon's future stance and efforts. manifesting.