Amazon criticized for rampant of counterfeit goods set up 'counterfeit crime crime countermeasure team', aiming to eradicate counterfeit goods sales in cooperation with law enforcement agencies
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Amazon, the world's largest online mail-order platform, has been criticized for a long time that ' defects and counterfeit products are rampantly sold ', and it is not possible to respond to non-genuine counterfeit product distributors. It has been accused of being sufficient. On June 24, 2020, Amazon announced that it has newly established a ' counterfeit crime countermeasure team ' to eradicate counterfeit criminals who sell and sell counterfeit products.
Amazon establishes new Counterfeit Crimes Unit
https://blog.aboutamazon.com/company-news/amazon-establishes-new-counterfeit-crime-unit
Amazon Newsroom-Amazon establishes 'counterfeit crime countermeasure team' to investigate and pursue counterfeit criminals
https://amazon-press.jp/Top-Navi/Press-releases/Presselist/Press-release/amazon/jp/Corporate/Counterfeit-Crimes-Unit/
Amazon forms'Counterfeit Crimes Unit,' under pressure to escalate fight against fake products-GeekWire
https://www.geekwire.com/2020/amazon-forms-counterfeit-crimes-unit-pressure-escalate-fight-fake-products/
Supporting Amazon's breakthrough is the ' Amazon Marketplace, ' where third parties other than Amazon list and sell products. With this system, users can purchase various products exhibited by manufacturers in various regions, but the quality control performed in the Amazon marketplace is the minimum, and transactions that may be life-threatening are possible. It is accused of selling prohibited products, recalled products, and counterfeit products.
Amazon is worried about such fraudulent third parties, but it is also true that Amazon is making huge profits from third parties. According to Jeff Bezos CEO, about 58% of Amazon's retail revenue is from third parties, and it is also criticized for 'getting enormous profits from prohibited products, recall products, counterfeit products' It has been said that.
It is pointed out that Amazon has huge profits from prohibited goods, recall goods, counterfeit goods sold by third party vendors-GIGAZINE
Amazon, which has received such criticism, established a new 'counterfeit crime countermeasure team' on June 24, 2020, investigating counterfeit criminals who violate the law and Amazon's terms, investigating criminals and the law Announced that it will make full-scale efforts to pursue strategic measures. Amazon's counterfeit crime countermeasures team is made up of global members such as former federal prosecutors, investigators, data analysts, and aims to eradicate counterfeit products not only in the United States but in a wide range.
What Amazon has been focusing on as a counterfeit product is to prevent counterfeit products from being listed on the platform in the first place. In 2019, Amazon invested $500 million (about 54 billion yen) to combat fraud, and more than 8,000 employees have worked to prevent fraud such as selling counterfeit goods. As a result, more than 6 billion fraudulent listings, including alleged listings, were canceled in 2019, and more than 2.5 million fraudulent accounts were suspended before listing products.
The newly installed counterfeit crime countermeasure team cleverly bypasses Amazon's system to list prohibited items and counterfeit items that violate the rules and investigate cases where they are profitable. The Counterfeit Crime Prevention Team collects data on Amazon, payment providers, open source information, etc. to identify fraudulent sellers and consider effective civil lawsuits and criminal prosecution against counterfeit sellers He said that he will provide support for executive agencies.
Amazon has been building partnerships with brand owners and law enforcement agencies around the world for a long time, and the new counterfeit crime countermeasure team will take over this foundation and pursue the responsibility of counterfeit criminals. In May 2020, Canada, China, the Dominican Republic, Germany, India, Italy, Japan, South Korea, Spain, United Arab Emirates, the United Kingdom and the United States were identified and counterfeit criminals were referred to relevant authorities. is.
Dermesh Mehta, head of Amazon's Customer Trust Partners Support, said, ``Amazon will give all counterfeit criminals the maximum amount of money under the law, regardless of where or where they try to sell counterfeit goods. We warn that we are ready to take responsibility, and we thank law enforcement agencies such as law enforcement agencies who are working to eradicate these criminal networks and are already cooperating with this effort.' Pursuing criminal liability is one of the most effective ways to prevent counterfeit sales. We have urged governments to provide law enforcement agencies with the tools and funds to investigate counterfeit criminals under the law.
In addition, Amazon is 'a fake eradication project from the previous Project Zero has implemented', after which started in the US and Europe in 2019 early, the provision of Project Zero has started in Japan. Project Zero is a project to eradicate counterfeit products by combining brand owner's knowledge and Amazon's advanced system, and various manufacturers such as Panasonic, Iris Oyama, Nintendo, Sony Interactive Entertainment, Takara Tomy also participate from Japan. It is said that.
The three major functions provided by Project Zero are as follows.
◆1: Automatic protection function
The automatic protection function continuously scans the information of billions of products listed on Amazon worldwide, detects and deletes products that are suspected of being counterfeit. The system, which uses machine learning, has already removed more than 90 million listings before they are viewed by users.
◆2: Counterfeit product removal tool by the manufacturer
Manufacturers participating in Project Zero have been granted the unprecedented authority to delete products that are suspected of being counterfeit from Amazon on their own judgment, and can protect their own brand. The information deleted by the manufacturer is reflected in the automatic protection function and is used to further improve its accuracy.
◆3: Product serialization
Product serialization allows brands participating in Project Zero to give a unique serial code in the process of manufacturing and shipping their products, and use the serial code to confirm the authenticity of the product sold on Amazon The system. Although this is an optional service, it is possible to delete counterfeit products efficiently and with high accuracy by combining product serialization and automatic protection functions. At the time of article creation, product serialization is available in the United States, Italy, France, Germany, Spain, United Kingdom, India, and Canada, and services will be available in Japan in the latter half of 2020.
Amazon Project Zero: Strengthening brand power against counterfeit products
https://brandservices.amazon.co.jp/projectzero
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