Amazon faces a lawsuit of 150 billion yen, whether it violates the antitrust law due to preferential treatment of its own products
In the UK, £900 million (£900 million About 150 billion yen) lawsuit was filed.
Hausfeld & Co LLP: Amazon Faces £900m Demand to Compensate Tens of Millions of UK Customers, as Lawsuit Accuses E-Commerce Giant of Unlawfully Favoring Its Own Product Offers | Business Wire
Amazon faces class action lawsuit in the UK over antitrust claims
https://www.cnbc.com/2022/10/20/amazon-faces-class-action-lawsuit-in-the-uk-over-antitrust-claims.html
Amazon's sales page has a 'Buy Box' that allows users to put items in the cart or order with one click, and 82-90% of users purchase items from here. Therefore, acquiring a cart box is a matter of life and death for sellers, but the details of the mechanism for selecting sellers to be listed in the cart box are unknown and are considered a black box.
On October 20, 2022, Julie Hunter, chairman of the Consumer & Public Interest Network, a consumer protection group in the United Kingdom, and Hausfeld, a law firm that leads legal proceedings on her behalf, announced on October 20, 2022, ``Amazon is a secretive company. We have filed a lawsuit against Amazon for placing products in our cart box and products from sellers who pay large sums of money to Amazon using a selfish and selfish algorithm. did.
Hausfeld estimates the economic loss Amazon has caused to UK consumers as much as £900 million due to this practice, and if the lawsuit is successful, UK residents who have shopped on Amazon since October 2016 are all claimants for this damages.
'Many consumers believe that Amazon offers great choices, but instead Amazon manipulates consumer choices and the products listed in the cart box,' Hunter said in a statement. Design tricks were used to drive customers to the product: Cartbox is far from a price- or quality-based recommendation, favoring products sold by Amazon itself or by retailers who rely on Amazon for logistics. As a result, other sellers, no matter how good they may be, are effectively excluded, relegated to the bottom of the page or hidden away in a few clicks away.' said.
On the other hand, an Amazon spokeswoman said in response to Hunter's claims, ``I am confident that the court will find that it is a meritless lawsuit. With a focus on supporting 5000 businesses and half of the physical products sold in the UK are from independent distribution partners, we are constantly offering our customers low prices and fast delivery. I am trying to choose,' he said.
Amazon's counter-arguments are the subject of an investigation by the UK Competition and Market Authority (CMA). In July, the CMA launched an investigation into Amazon for three alleged anti-competitive practices, including allegations that ``Amazon may have prioritized its own products at the stage of user purchase.'' have started.
Amazon is newly investigated by the UK Competition and Markets Authority on suspicion of anti-competitive practices - GIGAZINE
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