In some cases, the Chinese government has set 30 or more prohibited items for live distribution and strictly regulates them, and distributors are obliged to have legal and medical qualifications.

On June 22, 2022, China's Ministry of Culture and Tourism and the National Bureau of Telescope announced new regulations on influencers and livestreaming, which have a great influence on the Internet. The regulation imposes a 31-item ban on behavior during livestreaming and requires livestreamers to have professional qualifications when talking about topics such as law, finance, medicine and education.

China bans over 30 live-streaming behaviors, demands qualifications to discuss law, finance, medicine | South China Morning Post
https://www.scmp.com/tech/big-tech/article/3182767/china-bans-over-30-live-streaming-behaviours-demands-qualifications

In China, live distribution such as live game play, songs, chats, product introductions, and commentary is popular, and the market size related to live distribution has already grown rapidly to 30 billion dollars (about 3.9 trillion yen). It is said that there is. As a result, Chinese authorities were reported to be trying to put new restrictions on the livestreaming industry.

Is the Chinese government planning new regulations for the livestreaming industry that has grown to 3 trillion yen?-GIGAZINE

In May 2022, the Chinese government banned minors under the age of 18 from watching livestreams after 22:00.

Chinese government bans 'under 18 years old watching live streaming after 22:00' --GIGAZINE

And this time, new regulations have been set on the distributor side, not the viewer side. The 31 actions banned during live broadcasts include 'Publishing content that undermines or distorts the leadership of the Chinese Communist Party, the socialist system, national reform and openness,' and 'guidance using deepfake technology.' It includes things like 'tampering with a person's image' and 'intentionally' hype 'to attract public attention for confidentiality issues.'

Also, when a live broadcaster talks about law, finance, medicine, education, etc., he or she is required to have a professional qualification according to what he or she is talking about. Therefore, some of the distributors who perform live commentary distribution will be forced to suspend their activities.

In China, the e-commerce industry is changing rapidly. For example, Alibaba Group frequently broadcasts live on a channel called 'Taobao Live' to appeal to viewers about the benefits of products, but recent tightening of regulations has forced live broadcasters into a difficult situation one after another. Therefore, we are forced to change our policy.

On June 3, 2022, the live stream suddenly came out immediately after Austin Lee, a popular Taobao Liver with nicknames such as ' Lipstick Prince ' and 'Lipstick Brother', showed 'Ice in the shape of a tank'. It has been reported that Mr. Lee has stopped the distribution activity after the end. It is said that this may be related to the fact that the day after the delivery was June 4, when the Tiananmen Square Incident occurred .

Distributing activity of unknown cause due to popular influencer 'Lipstick Aniki' of 170 million followers --GIGAZINE

In addition, Taobao Live's most popular influencer, Viya, was fined 1.3 billion yuan (about 26 billion yen) for tax evasion at the end of 2021, and since then it has been completely out of the public eye. It has disappeared. Two other cases have been identified in which social media accounts and Taobao Live shops disappeared after a popular influencer was fined for tax evasion.

The regulation says, 'You must not show your luxury life in livestreaming, such as showing off luxury goods or cash.' 'Livestreamers must honestly declare their income and meet their tax obligations in accordance with the law. In addition to stipulating that it must not be done, the livestreaming platform also said, 'For celebrities who have been shown to violate the law or lack ethics, publicly express their opinions, perform performances, or create new accounts. Do not give them the opportunity to switch to another platform. '