A male model dances in underwear because ``advertisement of women's underwear model'' is prohibited in China



It is reported that Chinese authorities have banned live distribution in which female models wearing underwear appear, so male models wearing female underwear are being used instead.

As China bans women from modeling for lingerie, male models wear push-up bras and corsets on live-stream shopping events - Night Mags

https://nightmags.com/as-china-bans-women-from-modelling-for-lingerie-male-models-wear-push-up-bras-and-corsets-on-live-stream-shopping-events/

China bans women from modeling lingerie -- so men fill in
https://nypost.com/2023/03/02/china-bans-women-from-modeling-lingerie-so-men-fill-in/

Chinese news media Jiu Fai News said on the microblogging site Weibo, ``On a live broadcast program on a platform, a male model wearing women's nightwear performed live with the product, and net users It sparked a hot debate between

When you access the Luyin (Chinese domestic version TikTok) account of the live studio in question, ' Old Woman's Luxury Bedroom ', thumbnails of men wearing women's underwear are lined up.



Xu, the studio's owner, explains that he dresses male models in women's underwear because 'there are not many people in the studio and I happened to have a male colleague who was the perfect fit for the model.' It is said that it is to avoid the regulation of the authorities.

In China, more and more people are shopping while watching live streaming due to the pandemic. trillion yen) .

In the live commerce market, which is said to account for 10% of China's e-commerce, live fashion events are particularly popular. As several companies have been disposed of, the Chinese lingerie industry is trying to survive by replacing women's underwear models with men.

One Twitter user commented on the move, saying, ``In China, women are prohibited from appearing in lingerie during live broadcasts, and violators will be permanently banned from live streaming for spreading obscenities. What if I have to sell women's lingerie on stream?' It's as simple as finding a man who will wear women's lingerie.'



Chinese media reports that videos of men dancing in their underwear have been very well received and many companies are following suit. It has also been pointed out that voices of criticism are rising as The owner, Ms. Xu, responded, 'Most live show directors are women. Do you think they are stealing men's jobs?'

However, I don't know how long this strategy will last. The American tabloid, the New York Post, which covered this report, said, ``In China, there is a movement to crack down on the depiction of men as women in the media, so it is unknown how long this loophole will work.'' rice field.

in Note, Posted by log1l_ks