Chinese version of TikTok announces that children under the age of 14 will be limited to '40 minutes a day'



TikTok, a short movie sharing SNS, is being developed as an app called 'Douyin' in mainland China.

ByteDance, which newly operates TikTok and Douyin, will limit the usage time of Douyin users under the age of 14 to '40 minutes a day' while the movement to limit the time that children spend on online games etc. is increasing in China. I announced.

TikTok 14th grade or less
https://mp.weixin.qq.com/s/zp43DhzwanDApoPCIgCvJQ

Chinese version of TikTok limits kids under 14 to 40 minutes per day, adding to fight against internet addiction | South China Morning Post
https://www.scmp.com/tech/policy/article/3149397/chinese-version-tiktok-limits-kids-under-14-40-minutes-day-adding-fight



Douyin, the Chinese version of TikTok, is limiting kids to 40 minutes a day --CNN
https://edition.cnn.com/2021/09/20/tech/china-tiktok-douyin-usage-limit-intl-hnk/index.html

Just as TikTok is becoming more popular around the world, Douyin is becoming more popular in China, with 490 million users reported as of November 2020. increase. However, in a statement released on September 18, 2021, ByteDance announced that it would introduce a 'youth model (youth mode)' for real-name users under the age of 14 who use Douyin and limit the usage time of children. Did. Users in youth mode can access Douyin from 6:00 to 22:00, and the maximum usage time is '40 minutes a day'.

Real name registered users under the age of 14 will automatically switch to youth mode, and if the usage time exceeds 40 minutes a day, the message 'Resting (resting)' will be displayed as shown on the right side of the image below, and the next day. You will not be able to watch the video until then. Not all children who use Douyin have their real names registered, but ByteDance has urged parents to complete their children's real name registration in a statement.



In youth mode, not only is there a time limit, but more educational content such as interesting scientific experiments, historical videos, and museum gallery tours are also available. 'We hope that these content will inspire children in a particular area and learn or gain something from the video,' ByteDance said in a statement.

ByteDance's announcement is in step with Chinese authorities, who are increasingly limiting the amount of time minors spend on services. Chinese officials announced on August 30, 2021 a new rule stating that 'children under the age of 18 and teens can only play online games up to 3 hours a week.' The rules limit young people to play online games for three days, weekends and legal holidays, one hour a day (20:00 to 21:00).

A rule that 'prohibits online games more than 3 hours a week' has appeared, games are only allowed 1 hour x 3 days a day --GIGAZINE



So far, Chinese authorities have not explicitly regulated usage times such as TikTok. However, on June 1, 2021, the revised 'Minor Protection Law' came into effect, and functions such as 'time management, content restrictions, and minor consumption restrictions' were enforced for online businesses including SNS. It is believed that ByteDance set up voluntary regulations early on, as it was stipulated that 'must be set.'

There are concerns that restricting the use of children will affect Douyin's profits, but according to consultant iResearch, the percentage of Douyin users under the age of 24 will drop below 30% in March 2021. The age group of users is not limited to young people. In addition, according to a survey by CM MR of a media research company, only 0.34% of Douyin users are 4 to 12 years old and 4.18% are 13 to 19 years old, so the introduction of youth mode was so painful. There is also a view that it should not be done.

in Mobile,   Web Service, Posted by log1h_ik