What is the new genre 'Shinkyoku' that is sweeping the Chinese music scene?
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The Chinese music market is growing rapidly, especially in the streaming distribution business, which grew by 35% in 2018, up 35% year-on-year. Sixth Tone , a Chinese pop culture news site, is approaching a new genre of music called 'God songs' that has received enthusiastic support from the young people who support the Chinese music market.
Meet the Mortals Behind China's 'God Songs'
http://www.sixthtone.com/news/1004412
A song in the genre called ' shen qu ' is gaining enormous support from the young Chinese music market, especially from young people. Although there is no specific definition of “God Song”, music that is so addictive that it is often called “brainwashing” and that shows a rapid trend on video sharing apps such as TikTok is often called “God Song”.
A typical example of a divine song is the song 'School Cat Scream'. 'Study cats' sung by male and female singer unit 'South Ban Ban / Shoufeng' exploded not only among Chinese but also Japanese and Korean TikTok users, and also Indonesian, Ukrainian, Tagalog Spilled over into areas.
By playing the following movie, you can see the MV of 'Gakuneko Shout'.
Xiao Pan Ban (Yan Yin), Xiao Feng (Chen Feng)-Gaku Screaming Say Meow Meow (Government version MV)-YouTube
One of the characteristics of the Divine Comedy is that it adapts to an environment in which the trend is very intense. For example, Beijing Yunmao Culture, one of the leading “Shinkyoku” production companies, creates two songs a day and distributes new songs almost every day. The songs are produced in a mass production system, and it takes only half a day for the rough rhythms created by composers to become songs based on trends on the Internet. For example, when the world's first black hole video was released in April 2019, Beijing Yunmao Culture released a new song on the theme of black holes within 24 hours.
Song Mengjun, owner and composer of Beijing Yunmao Culture, said, 'Listeners only need a few seconds to judge whether they like a song. I don't want to wait slowly, so I like songs that get hooked in a moment. '
Although it is a 'god song' that is gaining great support mainly from young people, there are also negative views, and plagiarism is a particular problem. Behind the plagiarism of the Shinto tune, the custom of the Shinto tune industry of combining existing backing tracks (karaoke songs) is closely related. In addition, because countless songs are mass-produced according to the trend, it is difficult to distinguish songs that are just similar to plagiarism, and the fact that the crackdown on plagiarism is very loose also exacerbates the frequency of plagiarism .
Guo Chunfei , a senior partner specializing in copyright law at BEIJING TIANTAI LAW FIRM , a Beijing law firm, said, 'The plagiarism is a very low cost for the creators of the Divine Comedy. Despite being close to world standards, penalties are still minor, and in most cases, even if the plaintiff wins, only a few hundred yuan (thousands of yen) will be paid, not enough to cover the lawyer's expenses '
by DragonImages
In addition, 'Kamikyoku' is in a situation where even the orthodox school of the music world views it. Wang Shu, a lecturer at the Shanghai College of Music , a music college in China, says, 'The Divine Comedy is like fast food. Art must not only meet the needs of economic markets, but also guide people. No, 'he complained about' the divine song 'that repeatedly produces and consumes in a short span.
In this headwind, Song's eyes are looking beyond the Divine Comedy. According to Song's Beijing Yunmao Culture, 30% of profits are being invested in the development of star singers who have the potential to go beyond the 'Shinkyoku' frame. Song commented on Sixth Tone: 'Modern music production is the same as online stock trading, which means looking at data all day and following trends.'
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