You can see ads in Explorer in the preview version of Windows 11



We found ads in File Explorer in the latest version of Windows 11 delivered by the Windows Insider Program. It is not displayed in all environments, and it has been pointed out that Microsoft may be conducting

A / B testing to measure the effectiveness of the feature.

Microsoft is testing ads in the Windows 11 File Explorer
https://www.bleepingcomputer.com/news/microsoft/microsoft-is-testing-ads-in-the-windows-11-file-explorer/



Microsoft is testing File Explorer ads in latest Windows 11 Insider build --gHacks Tech News

https://www.ghacks.net/2022/03/14/microsoft-is-testing-file-explorer-ads-in-latest-windows-11-insider-build/

An example of a reported ad looks like this, which appears below the address bar in Explorer.



Bleeping Computer, an IT news site, points out that Microsoft may be conducting A / B testing to measure the effectiveness of ads because ads were not displayed in the environment at hand.

It should be noted that this is not the first attempt by Microsoft to display an ad in Explorer, and from 2016 to 2017, it may have displayed an ad for OneDrive. Microsoft describes this as a 'hint' notification.

Microsoft is spawning OneDrive ads in Windows 10 File Explorer-GIGAZINE



Also, in 2015, before Windows 10 came out, we had an ad in the Windows update that prompted us to move to Windows 10.

It turns out that Microsoft was putting advertisements for the next OS in the Windows update program --GIGAZINE



in Software, Posted by logc_nt