Pointed out that 'Google search is dead'



Many people will use Google search to get to what they are looking for or the site they are looking for. Google search boasts a high market share so that it is sued for antitrust violations, but we posted an article about information and search that 'Google search is no longer serious and unreliable'. The IT blog DKB is pointing out.

Google Search Is Dying | DKB
https://dkb.io/post/google-search-is-dying

According to DKB, the most popular search engine as of February 2022 is the social bulletin board site Reddit . However, Reddit's search interface itself is not satisfactory, so users are searching on Google using the phrase 'search word + reddit'.

Programmer and essayist Paul Graham said that Reddit as a social media site 'has not reached its peak yet' and graphs how each social media has changed with the number of accesses from Google since the service started. It is shown by. According to this, Reddit has not peaked out even 15 years after the service started, which means that the number of people using Reddit as a search engine is increasing.




As for why Reddit was chosen as a search destination, DKB argued that 'the simple answer is that Google's search results are clearly dying.' I admit that I'm still getting decent results with factual information, but when I search for reviews and recipes, DKB says that only 'SEO-optimized sites filled with affiliate links and ads' are hit. Points out.

DKB also picks up some opinions that it thinks 'Google search is dying.' Entrepreneur Daniel Gross said, 'Google became so popular in 2000 because hackers realized that Google was better than Lycos and Excite. This effect is happening again and is forward-thinking. People aren't using Google anymore, 'he said.

Paul Graham also said, 'This may be a recipe to beat Google as well as Google's problem. Startups should write a search engine that specializes in SEO spam-dominated categories. How about? '

DKB first cites 'advertising' as the reason why Google search is called 'dying' like this. Originally, it is desirable to display a high-quality page that is highly relevant to the searched phrase at the top of the search results, but the advertisement breaks the competition. It has been pointed out that Google itself once criticized buying search results for money, and Google co-founders Sergey Brin and Larry Page also said in 1998 that 'the current commercial search engine has ads. It's a key business model, but the goal of the advertising business model isn't always in line with providing quality search to users. '

Google's old article 'Our search results can not be bought with money' was unearthed and became a hot topic --GIGAZINE


by Robert Scoble

Next, DKB cites 'SEO measures' as a problem with Google search. SEO (Search Engine Optimization) is a marketing strategy that makes it easier for search engines to hit. DKB points out that the quality of search results is deteriorating because 'trends and countermeasures' are emphasized because there are many people who make 'getting to the top of Google' as their only job due to this SEO. I am.

Also, Google's AI, which works when searching, is increasingly not producing the desired results for what you enter, DKB said. Google personalizes the user's data and tries to find out 'what they really wanted to say' when searching, but that doesn't make much sense. Also, even the exact match search operator ('') no longer produces an exact match search result, making it meaningless.

What is a 'search operator' that dramatically improves efficiency when used with search words on Google? --GIGAZINE


by Descrier

According to DKB, to avoid search results that are untrustworthy or do not match what you want, you can try to get to the information you are looking for by adding 'reddit' or other communities you trust to your search terms. It is said that the number of users who do this is increasing.

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in Note, Posted by log1e_dh