Software engineering experts explain 5 points to 'google well' in Google search



While Google search occupies an overwhelming share of the search market due to its convenience and high accuracy, in recent years, low-quality sites specializing in SEO measures have appeared at the top of the search results. It is becoming a service that requires knowledge and literacy in search methods and search word selection, such as '

Google search is dead '. Experts have summarized the problems that Google search has and the points that should be kept in mind when using Google search.

There is, in fact, a'wrong' way to use Google. Here are 5 tips to set you on the right path
https://theconversation.com/there-is-in-fact-a-wrong-way-to-use-google-here-are-5-tips-to-set-you-on-the-right-path- 179099

Muneera Bano, a software engineering professor at Deakin University in Australia, decided to tackle the Google search issue because of a conspiracy-theoretic comment in an article about the new coronavirus infection. Involuntarily asking the rationale for the claim, Bano noticed from his interactions with the commenter that there was some bias in the words he was using in his search.

'I found it interesting as a scholar,' Bano said of the event, because academic research aims to uncover the truth of things based on evidence, analysis, and peer review, whereas Google Search It's because the emphasis is on whether content written by someone who doesn't know if they have knowledge of the field is a user's preference. In short, Google's algorithms can penalize 'unpopular truths.' There is. '



According to Bano, the Google search algorithm has more than 200 factors that rank search results. The main elements are the following six points.
-Specific keywords used in the search
・ Meaning of keywords
・ Relationship between keywords and web pages evaluated by the ranking algorithm
・ Content quality
・ Ease of use of web pages
・ User preferences and interests based on data obtained from Google products such as Gmail and YouTube

However, as mentioned above, Google search has the problem that even low-quality content is displayed at the top of the search results due to SEO measures. In addition, the fact that the search results are customized according to the user's preference means that the results will differ from person to person even if the same search word is used. There is also the risk of falling into a dangerous cycle, 'Bano warned.



In addition, because the previous '

problem that Google's algorithm recognized black as a gorilla ' forced Google to block gorilla images from search results, Bano said, 'Google search is a good search engine. But it's also a developing search engine, 'he said, summarizing the five things you need to know to use Google Search.

◆ 1: Be careful when choosing a search word
Google search results display the web pages that are most relevant to your search terms, so you should always consider how your search terms affect your search results when you search.

◆ 2: Gradually narrow down the search results from simple search words
Because of the above points, when searching using multiple search words, first search briefly with the word that most clearly expresses what you want to know, and then gradually increase the number of words to get the search results. It is better to squeeze it.

◆ 3: Also pay attention to the URL of the search result
Quality content comes from sources that have been or can be validated. Therefore, it is necessary to pay attention not only to the page title of the search result but also to the URL, and check whether the caller can be trusted, for example, whether it is an official website of a government agency.



◆ 4: Know that your search results are personalized
As mentioned above, in Google search, the search results will change depending on the past search history, your current location, the interest inferred from YouTube viewing history, etc. Therefore, it may be better to prevent the search results from being affected by unnecessary factors, for example, by using the secret mode of the browser.

◆ 5: Remember that there are other options
Google is not the only search engine, so you can use other search engines such as Bing, Yahoo, Baidu, DuckDuckGo, and Ecosia. Bano also recommended trying multiple search engines to look up the same thing and compare the results.

in Web Service, Posted by log1l_ks