'Operation Stemmer on Twitter' that Amazon executed to hide the black working environment is discontinued

Amazon is widely known for its poor working environment, suchas over-monitoring of employees and measures against crude infectious diseases , and it also reports that it is implementing a program to spread positive posts on Twitter to improve the corporate image. Has been done. It was revealed by the people concerned that such Amazon's Twitter unit was disbanded at the end of 2021.

Amazon abandons influence campaign designed to attract staff | Financial Times
https://www.ft.com/content/90b9a68b-807a-4053-8573-4ceab42909a6

Amazon ends widely mocked scheme that turned workers into Twitter “ambassadors” | Ars Technica
https://arstechnica.com/tech-policy/2022/01/amazon-ends-widely-mocked-scheme-that-turned-workers-into-twitter-ambassadors/

There are widespread voices pointing out Amazon's poor working environment on Twitter, such as the rumor that 'Amazon's delivery driver is too busy to use PET bottles as a toilet.' In this situation, Amazon has organized an image improvement unit 'Fulfillment Center (FC) Ambassador' to 'address speculations and false claims on SNS regarding the quality of working conditions' and defend Amazon on Twitter. I was allowed to post a tweet.

Amazon acknowledged the existence of FC Ambassadors in 2018, and in 2021 an Amazon spokeswoman said, 'FC Ambassadors are employees who chose to work at a fulfillment center and share their personal experiences. The Ambassador Program, along with our public tours, helps us show what's happening inside the fulfillment center. ' Furthermore, it was clarified that FC ambassadors were selected by 'sense of humor' and the rules of FC ambassador account names.

Members of the 'Twitter unit' that exist on Amazon are selected for their 'sense of humor'-GIGAZINE

According to the Financial Times of the economic media, the FC ambassador officials said that 'the FC ambassador was disbanded at the end of 2021 and all traces of the program were deleted.' When I accessed the user page of the Twitter account '@AmazonFCCarol', which was reported to be a member of the FC Ambassador, 'This account does not exist' was displayed and I could not view past tweets.

Past WebArchive the user page of the @AmazonFCCarol confirmation Then you feel like this. The user name is written as 'Amazon FC Ambassador', and the icon and cover image use Amazon-related images. In addition, most of the tweets emphasize Amazon's career program and the wonderful working environment.

According to the Financial Times, an Amazon official said, 'FC Ambassadors couldn't reach their goals and their activities backfired.'