Announcement to remove ad options targeting 'sensitive' attributes such as sexual orientation and politics from Facebook and Instagram
On November 9, 2021, Meta, which operates Facebook, will remove the option of
Removing Certain Ad Targeting Options and Expanding Our Ad Controls | Facebook for Business
https://www.facebook.com/business/news/removing-certain-ad-targeting-options-and-expanding-our-ad-controls
Facebook to stop targeting ads based on race, sexual orientation, and politics | Ars Technica
https://arstechnica.com/tech-policy/2021/11/facebook-to-stop-microtargeting-ads-based-on-race-sexual-orientation-and-politics/
Facebook parent company Meta to block some political, religious ad targeting - Axios
https://www.axios.com/meta-facebook-advertising-block-47934554-bf81-412b-893a-3e0e0b43ff88.html
So far, Facebook has been involved in the problem of misuse of 50 million user data by Cambridge Analytica, a consulting company that is said to have supported Britain's withdrawal from the EU and Donald Trump's inauguration as president, and hindered black voters from voting. Problems such as targeting advertisements like this have occurred. In response, Facebook took measures to block political ads a week before the 2020 US presidential election , but announced that it would continue to accept political ads immediately after the election. has taken a passive stance on
Facebook announces policy to 'continue to post political ads' - GIGAZINE
by Stock Catalog
Graham Mudd, vice president of advertising and business product marketing at Meta, updated his blog on November 9, saying, ``We believe the best advertising experience is personalized. Advertisements can introduce people to detailed services and products that cannot be covered in media such as television.At the same time, we are experts in We would like to respond to the opinions received from home, ”he announced that advertisers will make changes to the options for targeting advertisements.
Specifically, from January 19, 2022, people will be able to choose sensitive options such as options to refer to opinions, organizations, and people related to health, race, ethnicity, political affiliation, religion, and sexual orientation. We will remove items that may feel necessary) from the targeting options. Here are some examples of what Mr. Mudd cites as falling under sensitive topics:
・Health issues such as “ Lung cancer awareness” , “ World Diabetes Day ” and “Chemotherapy”
・Sexual orientation such as “same-sex marriage” and “LGBT culture”
・Religious practices and groups such as 'Catholic Church' and 'Jewish Holidays'
・Other political beliefs, social issues, opinions, organizations, people, etc.
According to the overseas news site Axios, this measure will be applied to all apps and services owned by Meta such as Facebook, Instagram, Messenger. Users can reduce the display of advertisements such as alcohol, parenting, pets, social issues, elections, and politics even at the time of article creation, but from 2022, the range of restricted advertising content such as gambling and dieting will be further expanded. I plan to do it.
Mudd recommends public organizations that want to encourage people interested in social issues to donate, as well as small and medium-sized companies that want to cherish their connections with their customers, to people who have 'liked' their pages and news reports. It says it will offer an “ engagement custom audience ” that will allow you to reach people who have watched videos in your feed.
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in Web Service, Posted by log1l_ks