What is the account management technique that 'the person in the middle' of Twitter's official account '@Twitter' talks about?



With over 59 million followers, Twitter's official Twitter account, @Twitter , serves as a point of contact for announcements of new features and services and feedback from users. An employee inside Twitter who operates such @Twitter told the news media Bloomberg about the actual situation of account operation.

Who Runs @Twitter Handle on Twitter? Secrets Behind Twitter's Flagship Account --Bloomberg
https://www.bloomberg.com/news/newsletters/2021-08-26/who-runs-twitter-s-twitter

Twitter's Editorial Voice division is an internal team that operates official Twitter accounts such as @Twitter , @TwitterMusic , @TwitterMovies , @TwitterSports, @TwitterGaming, @TwitterTV , @TwitterJP , and is headed by Ashley Tyra . ..

When Twitter announced that it would end the fleet feature on July 15, 2021, there was a lot of criticism from users. Originally, Mr. Tyra himself used the fleet frequently, but since he had to post a tweet announcing the end of the fleet, he gathered team members and held a meeting. At the meeting, brainstorming was done on Google Docs on how to inform users of the end of the fleet.

Looking back at the time, Tyra said, 'I always tell team members,'Don't think of tweets just to agree. Think of better tweets.'' 'But what, especially on Twitter?' I don't know if they will get their consent. '

The final post on @Twitter was a very concise tweet: 'We're removing the fleet feature on August 3rd and working on another new feature. Sorry, or you're welcome.'



However, this tweet has become the most popular tweet posted by @Twitter in the last five months. In a sneak peek at this tweet, WIRED reports, 'The phrase'sorry, or you're welcome'should be Twitter's motto.' Is distributed to users.

'Some users loved the fleet and others hated it, which represents what the fleet was,' said Tyra, explaining why the fleet feature was removed.

It's an official Twitter account that has gained widespread support, but until a while ago, like many other corporate accounts, it was just an account that tweeted announcements in long and polite language. However, in late 2018, Twitter decided to take a more conversational approach on its official account. As a result, @Twitter's tweets were reborn as short and witty. 'Around this time, official Twitter accounts have been in the spotlight,' Bloomberg points out.

One of the secrets that made Twitter's official account more attractive was the sharing space called 'Social Hive,' where employees began to share interesting and interesting tweets they saw on Twitter. That's the point. In addition, Tyra et al.'S editorial voice department seems to have put about 300 'drafts of tweets' on Google Docs to tweet at the right time.



With more than 59 million followers, @Twitter tweets are constantly checked by 10 to 20 million people, and if the timing is right, three times as many users may see it. 'It's like having a superpower,' Tyra said of running an account with a huge number of followers.

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