Feb 22, 2021 16:05:00

What is the result of paying for the 'Get your songs added to Spotify playlists' service?

The music streaming service Spotify is loved by people all over the world, and songs featured in popular playlists can get a lot of views. It seems that there is also a service in the world that applies for adding a specific song to Spotify's playlist for a fee, and about an attempt to actually use this service to increase the number of times a song is played, music It is summarized in the system blog

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The blog writer said that he had released the song of his music project Corserine on Spotify, but the number of views per month was less than 10 times. So I focused on a service that adds songs to playlists to increase the number of views on Spotify.

There are various services for adding songs to playlists, but I decided to use three services: Groover , Submithub, and Sound campaign .

Of these, Groover and Submithub 'will pay a couple of dollars (about 210-320 yen) to ask specific playlist creators to consider adding this song to their playlists.' Service called. On the other hand, Sound campaign is a mechanism that 'when you specify the genre of a song, the system creates a list of influential playlist creators and requests addition to the playlist according to the budget', 9 for one addition request It costs a dollar (about 950 yen). Keep in mind that the creator who receives the request does not necessarily add the song to the playlist.

The author requested each service to add the song '

You Don't Wanna Cry Anymore ' to the playlist 10 times in order to have it registered in the playlist.

Below is a table summarizing the results. Although Soundcampaign is the most costly, it has a high playlist subscription rate because it recommends creators based on genre, resulting in the highest number of views. Looking at the cost per playback, we can see that Sound campaign is the most efficient method.

	Number of playlists registered	Cost incurred	Cost per registered playlist	Views	Cost per playback
Soundcampaign	8 pieces	90 dollars (about 9500 yen)	$ 11.25 (about 1200 yen)	1000	9 cents (about 10 yen)
Groover	2 pieces	20 dollars (about 2100 yen)	10 dollars (about 1050 yen)	90	22 cents (about 23 yen)
Submithub	Four	20 dollars (about 2100 yen)	5 dollars (about 530 yen)	140	13 cents (about 14 yen)

Also, the number of views is not just proportional to the number of playlists added, it also depends on the type of playlist. The 'points that affect the number of views to be acquired' pointed out by the author are as follows.

◆ 1: Number of playlist favorites
The more users have favorite playlists, the more views they will have.

◆ 2: Number of songs included in the playlist
The more songs you have in your playlist, the fewer times your songs will be played.

◆ 3: Positions in the playlist
The ones at the top of the playlist tend to have more views.

◆ 4: Time in the playlist
Once registered, it doesn't stay in the playlist all the time, and most of the songs in the playlist are replaced regularly. Therefore, it seems that playlists with slow song changes have more views.

In addition, it is said that the author's song was played most when it was placed second from the top in the playlist registered as a favorite from 69,000 people. It states that it was able to get 100 views per day while it was displayed in this playlist.

In this attempt, the author also expected that 'people who listen to songs on playlists and like them will follow not only the songs but also the accounts of the artists themselves.' However, although the favorite registration rate of songs was about 5 to 10% of the number of views, it seems that the number of followers by artists increased by only about 10 during the survey period, which was disappointing.

'Paying for Spotify playlist promotions has nothing to do with increasing followers. If this is your goal, don't use playlist promotion services,' I said. ..