Spotify makes indie musicians earn money with music
Music streaming services like Spotify and Apple Music have revolutionized the way people listen to music and the music scene, and it is a new way for musicians to earn money from music. Indie musician
How Spotify & Discover Weekly Earns Me $ 400 / Month — Steve Benjamins
https://www.stevebenjamins.com/blog/spotify-and-discover-weekly
Benjamin has released music on the Internet since 2013, but for a long time the number of plays has remained low. However, since the release of their own music on Spotify in 2017, the number of plays has increased sharply. The graph below shows how much Benjamin's music was played in a week, and once registered in Spotify, the number of plays in a week increased by more than 10,000, and the end of the graph So you can see that you can get tens of thousands of replays every week.
And here's a graph that shows how income Benjamin earns from music per month. It has been earning more than $ 200 (about 22,000 yen) every month since June 2018, and it seems that there is more than $ 400 (about 44,000 yen) per month since December 2018. Benjamin does not participate in the tour, does not sell goods, and does not belong to the label. Almost all income from music comes from Spotify.
Benjamin's publicity status prior to his registration with Spotify was 'a horrible thing', so he spent several hours writing emails to music bloggers, and was occasionally taken up on a blog and was instantly replayed It seems that it only got the increase of the number.
The timing at which the part of the graph below indicated by the arrow is featured in the music blog. Certainly, when it was featured on the blog, it had the effect of increasing the number of replays, but it can be seen that the number of replays decreased rapidly and eventually returned to the original low level.
However, when Benjamin registered at Spotify, the situation changed a lot. Spotify offers a service called '
Benjamin didn't do anything for Discover Weekly, and he didn't have to write an email that didn't know if it would be read in front of the PC. On Monday, Benjamin's songs were automatically introduced to new users, and among the introduced users, there were quite a few people who listened to Benjamin's songs. In the graph below, the locations indicated by arrows are the timings that were introduced in Discover Weekly.
Also, more surprising than Benjamin's data on the number of plays, it is the fact that 'your own music is being heard in unexpected places all over the world'. For example, I received a report from a friend that 'the music you made at a slovenian cafe is flowing'.
A piano cover of Benjamin's music is posted on YouTube.
We Used To Live (Steve Benjamins Piano Cover)
When a friend accidentally listens to Mr. Benjamin's music, Mr. Benjamin feels that his music has arrived to the extent it has not reached before.
In addition to this, Benjamin has been listening to the song directly from Twitter as a weekly email from the listener, 'I heard the song!' 'Please let me know the meaning of the lyrics.' It seems that you have received such a message. 'It's a crazy thing,' Benjamin says, and it's hard to tell the joy of receiving a response from a listener. The message from the listener is to give Benjamin a motivation to 'make more music' and to lighten the footsteps.
There are three types of Spotify playlists: those created by algorithms like Discover Weekly, those created by Spotify's official editor, and those created by listeners. Generally, it is believed that 'To be introduced in Discover Weekly, it must be introduced by the official editor of Spotify', but in fact, Benjamin's band
However, Benjamin's personally-produced music has been picked up by the official editor, and says, 'The best way to get the official editor to introduce you is to release a single record.' Four weeks before Spotify releases an album or single record, it is necessary to select one song from the record and send it. The official editor is listening to one song submitted for each record and deciding whether to introduce the song in the playlist. Benjamin says, 'If you release one album of 10 songs a year, you will only hear one thing from the editor, but if you release a single carefully, you will hear the song every time I advised.
In addition, Benjamin discovered the trend of songs that are easy to be introduced in Discover Weekly, saying that the songs were 'the listeners save a high percentage of songs'. In addition to this, there are also cases where a promotion company that performs an activity of 'adding to the playlist of influential listeners' may start selling to indie artists, and Benjamin tried a little bit. It says that 'a certain result was obtained'.
Benjamin seems to have also registered on Apple Music, but there seems to be a significant difference in the number of plays compared to Spotify. The following chart, comparing Spotify and Apple Music, shows that Apple Music has consistently been sluggish. Benjamin thinks about this difference that Spotify has a Discover Weekly feature.
If you want to get all the money you need to live from music, you need to do everything from social networking to advertising, tours, to selling goods. However, Benjamin believes that the ideal situation is for the musicians to live by making music, without being bothered by annoying corporate activities.
Of course, it is not possible to earn a living by earning only a few thousand yen per month Benjamin gets from music. However, Benjamin likes the current situation where he only makes music and earns a little money the night after finishing his regular work. 'I'm making music for those who want to listen to the music, and everything else is a bonus,' says Benjamin.
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