A start-up company purchases the smartphone brand 'Essential' launched by Android's father

Smartphone maker '

Essential ' founded by Andy Rubin, who is called 'the father of Android', has announced distinctive smartphones such as ' Essential Phone ' and ' GEM ', but stopped business in February 2020 did. It turns out that the ownership of such Essential is in the hands of the new brand ' Nothing ' launched by Karl Pay , co-founder of smartphone maker ' OnePlus '.

Essential is now officially owned by Carl Pei's'Nothing' brand ―― 9to5Google

Essential released 'Essential Phone' in 2017. In October 2019, we released an image of a smartphone 'GEM' that looks like a remote control. However, in February 2020, Essential said in its official blog, 'We have decided to suspend operations and close Essential,' and suspended the business. GEM was never actually released.

'Essential' to develop a new generation smartphone by 'Android creator' Andy Rubin will be closed --GIGAZINE

Ownership of such Essential marks and logos is in the hands of the start-up company ' Nothing Technology Limited ' launched by Karl Pay, co-founder of '

OnePlus ' known for manufacturing smartphones with excellent cost performance. It was revealed from the description on the official website of the British Intellectual Property Office that it had passed.

In addition, it is known that the transfer of ownership from Mr. Rubin to Mr. Pay took place from November 25, 2020 to December 18, 2020.

At the time of writing the article, a countdown will be displayed when you visit the official brand website of Nothing Technology Limited. From the remaining time of the countdown, it is expected that some announcement will be made on February 16, 2021 Japan time at 7:00 pm.



in Mobile, Posted by log1o_hf