The iPhone 12 series is clearly selling well, while the iPhone 12 mini is a disappointment for Apple

Consumer Intelligence Research Partners (CIRP), a consumer market researcher, has released a sales report on the iPhone 12 series launched in 2020. According to data released by CIRP, sales of the iPhone 12 series were strong, and it was revealed that the iPhone 12 series accounted for 76% of newly sold iPhones during the period from October to November 2020. I will.

iPhone 12 mini sales likely'disappointed' Apple --9to5Mac

The iPhone 12 and iPhone 12 Pro were released on October 23, 2020, and the iPhone 12 Pro Max and iPhone 12 mini were released on November 13, 2020. From October to November 2020, the sales share of the iPhone 12 series as a whole has reached 76%. The breakdown is 27% for the iPhone 12, about 20% for both the iPhone 12 Pro and iPhone 12 Pro Max, and 6% for the iPhone 12 mini. In the case of the iPhone 11 series released in September 2019, the overall sales share of the iPhone in the first month of its release was 69%. The sales data of CIRP is in the United States.

Since the release of the iPhone 12 series was delayed due to the influence of the new coronavirus, it is difficult to compare the sales share with the iPhone 11 series of the previous year. Still, looking at the release month data alone, we can see that the iPhone 12 got off to a better start than the iPhone 11.

What is worrisome is the iPhone 12 mini, which has only a 6% share. It's been said for a long time that a compact iPhone like the original iPhone SE has been sought after, but the fact is that the iPhone 12 mini has hit an overwhelmingly lower sales volume than any other series. Regarding the sluggish sales of the iPhone 12 mini, analyst Mike Levin speculates that 'the price of the iPhone 12 mini was higher than the iPhone XR and iPhone 11'.

In December 2020, the Nikkei newspaper reported that 'iPhone 12 mini sales are sluggish' as a testimony from the supply chain.

in Mobile,   Hardware, Posted by logu_ii