Finally, the average storage capacity of smartphones exceeds 100GB

As it becomes more common for many people to take pictures and movies with their smartphones and install games with data volumes of several gigabytes, the storage required for smartphones is steadily increasing. Research firm Counterpoint Research reported that 'the average storage capacity of smartphones finally exceeded 100GB in the fourth quarter of 2020.'

Average Smartphone NAND Flash Capacity Crossed 100GB in 2020 --Counterpoint Research

https://www.counterpointresearch.com/average-smartphone-nand-flash-capacity-crossed-100gb-2020/

Report: The average smartphone storage crossed 100GB in 2020
https://www.androidauthority.com/average-smartphone-storage-1213428/

Storage is an important issue for consumers considering buying smartphones, and manufacturers are actively investing to increase storage. As a result, the average storage capacity of smartphones has grown steadily.

According to a survey by Counterpoint Research, the average storage capacity installed in smartphones exceeded 100GB for the first time in the fourth quarter of 2020. In the graph below, orange shows the average storage capacity of iOS smartphones, green shows the average storage capacity of Android smartphones, and in the fourth quarter of 2020, iOS smartphones average 140.9GB and Android smartphones average 95.7. It is GB. When you add them up, the average storage capacity of your smartphone is over 100GB.

Overall, the iPhone continues to have a higher average storage capacity than the Android device, but the gap between the two is gradually narrowing. In the fourth quarter of 2019, the average storage capacity of iOS devices was 137.8GB and the average storage capacity of Android devices was 81GB, the difference was 56.8GB. However, in the fourth quarter of 2020, the gap between the two has narrowed to 45.2GB.

Since the introduction of the iPhone with 512GB storage in 2018, Apple has not released an iPhone that exceeds this capacity, but some Android devices have 512GB or more storage. For example, in 2019, Samsung began mass-producing the world's first 1TB storage for smartphones, and the 1TB '

Samsung mass-produces the world's first 1TB storage for smartphones --GIGAZINE

However, this does not mean that the number of consumers purchasing high-capacity storage devices has increased significantly. The sales share of the 256-512GB iPhone model was 27.2% in the fourth quarter of 2019, but decreased to 21.5% in the fourth quarter of 2020. In addition, the number of consumers who purchase models with 256GB or more on Android devices is 6.3% in the fourth quarter of 2019 and 7.5% in the fourth quarter of 2020, which is not increasing so rapidly.

Instead, there is a tendency to raise the 'minimum storage capacity that consumers purchase', and the sales share of 128GB of storage on Android devices is from 26.2% in the fourth quarter of 2019 to 39 in the fourth quarter of 2020. It is said that it has increased rapidly to%.