Feb 10, 2021 11:02:00

The iPhone 12 mini is selling the worst in the series, 'I doubt Apple will continue to make small smartphones,' experts said

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Counterpoint Research reported that iPhone 12 mini sales were 'only 5% of total iPhone sales in the first half of January 2021.' Following this report, economic analysts have also mentioned that Apple may stop producing the iPhone 12 mini.

Apple iPhone 12 mini sales slow as smaller smartphones lose appeal --report | Reuters
https://www.reuters.com/article/us-apple-iphone/apple-iphone-12-mini-sales-slow-as-smaller-smartphones-lose-appeal-report-idUSKBN2A91N0

Sorry, small-phone lovers: The iPhone 12 mini was Apple's 2020 sales flop | Ars Technica
https://arstechnica.com/gadgets/2021/02/the-iphone-12-mini-hasnt-sold-well-according-to-multiple-estimates/

Counterpoint Research is not the only one reporting the slump in the iPhone 12 mini, but consumer market research firms CIRP and Wave 7 Research also reported that 'iPhone 12 mini sales were around 5-6% of the total iPhone.' doing.

The iPhone 12 series is clearly selling well, while the iPhone 12 mini is a disappointment for Apple-GIGAZINE

William Yang, an economic analyst at investment bank JP Morgan , said, 'Apple will produce the iPhone 12 mini in the second quarter of 2021 (April to June) due to sluggish demand for the smaller iPhone 12 mini. There is a possibility that the product composition will be adjusted. Investors are expecting it, and (the production suspension) should not be surprising. '

The slump in the iPhone 12 mini is believed to be due to the worldwide decline in popularity of smartphones with small screens, rather than the unpopularity of certain models.

The bar graph below was announced by Counterpoint Research, and shows the changes in the share of smartphone models with a screen of 6.0 inches or more (dark blue) and less than 6.0 inches (light blue) from December 2018 to 2020. It was compiled over December. It can be seen that the share of models of 6.0 inches and above was about 50% as of December 2018, but is slowly increasing to nearly 90% in December 2020.

Ars Technica, an IT news site, said, 'There were many users who said that it was important to use the iPhone easily with one hand, but in reality, it has been shown that such users are in the minority.' Stated.

One of the reasons why the popularity of small smartphones is sluggish is that 'users are watching dramas and movies on smartphones, and short movie sharing apps such as TikTok and Snapchat are popular, so you can enjoy the video more. Big screens are being sought after, 'Ars Technica points out.

In addition, Ars Technica is also gaining popularity for photo editing apps, video editing apps, and document editing apps such as Word, and it is also important that smartphones are useful as comprehensive information processing terminals, not just communication terminals. He said it is spurring the popularity of the screen.