The original smartphone ``BlackBerry'' had many ups and downs and disappeared.
The BlackBerry mobile device used by former US President Barack Obama and Lady Gaga, and celebrity Kim Kardashian owned three of them, has now been swept away by the times and is rarely seen again. It has become rare. Journalist Stuart Heritage recalls the ups and downs.
The rise and fall of the BlackBerry | BlackBerry corporation | The Guardian
Mr. Heritage described the dramatic ups and downs of the BlackBerry, which went from being a game-changer as a ``mobile phone that could send email'' to being quickly driven out of the market after the iPhone was introduced, saying ``It was too sudden. And it was violent, so now I can't understand that.'
Just then, the movie ``BlackBerry'', which tells the history of BlackBerry, was released in North America and other countries in 2023.
BlackBerry | Official Website | May 12 2023
The movie is based on a book called ' Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry .' The subtitle translates to 'The untold story behind BlackBerry's astonishing rise and astonishing fall.'
The film spotlights BlackBerry founders Mike Lazaridis and Douglas Fregin, and depicts how they developed the world's first smartphone, and Heritage said, ``BlackBerry once had it all. 'It's been shown beautifully.'
It's hard to believe from the perspective of the 2020s, but in the late 2000s, Mr. Heritage expressed the technical difficulty of becoming a ``BlackBerry killer'' as ``the same as beating up a big man in prison.'' Did.
``Having a BlackBerry'' means ``you no longer need to be glued to your desk at the office to connect to the Internet,'' and you can now reply to emails even after you get home at night, even in the bathroom. , which is commonplace in modern times, but at the time it was considered ``amazingly flexible.''
It's so useful that in 2006, 'crackberry,' referring to BlackBerry's ability to captivate people, was named Word of the Year by Webster's New World Dictionary. In addition, de Quervain's disease (de Quervain's tendonitis), a type of wrist tendonitis, has been nicknamed 'BlackBerry finger' and has even been described as the 'epidemic of the wired generation' in 2007.
Heritage said that what made it so appealing was that BlackBerry devices were equipped with full keyboards at a time when inputting text required pressing the same key over and over again. I am.
However, this prosperity was shattered with the arrival of the iPhone.
BlackBerry, which held 50% of the smartphone market share in 2009, has dropped to less than 3% in just four years. Jonathan Margolis, an author and technology writer, points out, ``There may have been some hubris on BlackBerry's side that hastened its downfall.'' At the time, BlackBerry apparently believed in market research that said, ``No one wants a smartphone that doesn't have a physical keyboard, has a battery that doesn't last a day, and whose screen breaks with the slightest shock.'' It is also believed that the decision not to introduce Android as an OS and instead to use its own OS may have led to further decline.
Why Blackberry dropped its market share from 50% to 3% in just 4 years - GIGAZINE
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Celebrities BlackBerry, a blog that collected photos of celebrities using BlackBerry, stopped updating in 2016, and on August 23, 2016, the administrator posted, ``Unfortunately, all celebrities now use iPhones.'' 'I own a BlackBerry. It's very sad,' he said, and stopped updating after posting a photo of Kim Kardashian and rapper Soulja Boy using a BlackBerry.
Celebrities BlackBerry – Celebrity BlackBerry Sightings | The Blog That Show You Famous Celebrities Who Use Their BlackBerry Phones
https://celebritiesblackberry.wordpress.com/
The number of people using BlackBerry as a device has already decreased considerably, but Matt Johnson, who directed and co-wrote the movie 'BlackBerry' and also played Fregin, said that the public's tastes are fickle, so what happened to BlackBerry He pointed out that the same thing could happen in the future. He said that it is inevitable that something that surpasses the iPhone will appear someday, and says, ``What a wonderful movie that would be.''
By the way, there seem to be no plans for the movie 'BlackBerry' to be released in Japan at the moment.
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