A movie trailer depicting the reason why 'GENERAL MAGIC' who made smartphone in 1994 before the iPhone appeared is 'the most important failed company' is on sale

" General Magic " bankrupted in 2002 when a famous person such as Mr. Bill · Atkinson who is one of the representative developers who developed Mac and Andy · Rubin of Android founder are listed as members of the company. However, as General Magic does not exist, it is said that there is a possibility that contemporary technology is not born, General Magic has an important position in the history of Silicon Valley. A trailer of a documentary movie " General Magic " depicting "What happened with General Magic?" That had never been known before is on sale.

GENERAL MAGIC - OFFICIAL TRAILER - YouTube


There was no digital telecommunications industry in the 1990s.

In that era, General Magic is the company that was trying to create "next to personal computer".

At the time the bar-shaped item was designed ......

It is packed with tools such as bookshelf, weather forecast, message, game, map, shopping and address, suggesting the appearance of smartphones.

"I am trying to make something that makes people love it, I want to make watches, glasses, wallets, etc. like that," a woman says.

The development scenery at the time was like this.

The woman asked "How small is it?" Answered "I wonder if the watch will be wearing sometime on the wrist".

Employees sitting on a narrow floor.

It is the scenery of General Magic when it was founded, which is called "the most important company born of Silicon Valley".

At General Magic, which was attracting attention since its inception, it was necessary to progress things quietly. As a result, it was not publicly known what General Magic was developing.

General Magic was established as a subsidiary of Apple, president of John Scully . General Magic of that time thought Mr. Scully as "friend".

"But they tried to make something based on the original model we were developing."

When Apple 's Newton announces, "This is the most important thing I have involved in my life" is reflected in the appearance of Mr. Scully.

"The betrayal of them has been hindered." "But that's why we decided to challenge without a business."

General Magic is said to be the most important company out of companies failing in Silicon Valley. Although technology born in General Magic was disturbed by the times, it is the basis of the technology we use today.

General Magic, which created a number of products and services such as emoticons and USB before the web, 3G, Google and others appeared.

The iPhone could be realized with the power of the network, but in the era when General Magic was born, the foundation of technology to shape ideas was not in place.

The scenery at the time of foundation that appeared again shows who is sitting on the floor. Andy Hertzfeld who created the Google+ circle, CTO of Twitter, Vice President of Engineering at eBay, Representative of Speech Recognition at Google, Senior Vice President of BlackBerry & Samsung are lined up.

Megan Smith who launched PlanetOut Inc. , the first woman who was talking about ideas after serving as vice president of Google and operating LGBT media.

And it is indicated that Tony Fadel and others who entered Nest were also involved.

The film 'GENERAL MAGIC' was released in the United States in April 2018 and was screened at the Tribeca Film Festival . For publication in Japan, it is undecided at the time of article creation.