Finally, Sony's "Walkman" is expected to overtake iPod's share, steadily increasing market share

In 1979, the model that adopted cassette tape was released for the first time in the world, and it became clear that Sony's music player "Walkman" celebrating the 30th anniversary of last year is expected to overtake Apple 's share of iPod.

Although it is a walkman who kept pushing for share with the iPod because of the corresponding file format and usability of the transfer software, it is finally reworked.

Details are as below.
Walkman, beyond 'I want' domestic sales in August (1 / 2page) - MSN Sankei News

According to the Sankei Shimbun news report, it is said that Sony's Walkman is expected to overtake Apple's "iPod" in domestic sales of portable music players in August.

This is based on a survey by market research company BCN, with the market share of Walkman at 46.7% in the mobile music player market in August and 45.7% in iPod, the Walkman is outstripping at the top of the market share I will.

Also, Walkman's share is still at a high level, with 48.1% in the second week and 47.4% in the third week, and BCN analyst Mr. Ichiro Dogoshi is expected to continue this trend It is revealing that.

By the way, since the smartphone including the awesome popular "iPhone" can also listen to music, I think that the market for portable music players is on a downward trend and the market itself is 10% higher than the previous year It seems to tend to.

Since Apple announces new products of iPod every year in September, it is possible to speculate that this share reversal play is due to a temporary increase in market share of Sony temporarily as a result of purchasing refrains,Graph summarizing the share of market share from April 2007 to July 2010According to Apple, there is no significant change in Apple's share itself, and you can see that Sony is growing in a manner that deprives share from other companies.


America's corporation of Sony than in the middle in AugustDespite being very inexpensive, the new type of walkman "NWZ-E350" series emphasizing sound quality and performance balanceAlthough it was announcing, is this a countermeasure against the coming new iPod?

This is "NWZ-E350" series. The 4 GB model "NWZ-E 353" is about 70 dollars (about 6000 yen), the 8 GB model "NWZ-E 354" is about 80 dollars (about 6,800 yen), which is very inexpensive and faithful to the original sound Sony's proprietary high-quality sound technology "Clear Audio Technology" to reproduce sounds etc. is adopted.