Google announces the introduction time of the new method of search ranking calculation 'May 2021'

Google updated its official blog on November 10, 2020 and announced that it will roll out a new 'Page Experience Signal' used to calculate search rankings in May 2021.

Official Google Webmaster Central Blog: Timing for bringing page experience to Google Search

In May 2020, Google announced that it would 'change the search display order to focus on page experience.'

Google announced that it will change the display order of Google search to focus on page experience, what is the focus? --GIGAZINE

At the time of the above announcement, Google stated that the new page experience signal will be introduced 'after 2021' and promised to announce a specific time at least half a year before the introduction. Then, in November 2020, Google Search Product Manager Jeffrey Jose announced that the Page Experience Signal will be operational from 'May 2021' six months later, as promised in advance.

The page experience signal that Google will start operating in May 2021 is ' Core Web Vitals ' that focuses on web page loading speed, responsiveness, and visual stability, as well as mobile friendly , safe browsing , HTTPS security , and annoying. It is a combination of existing search signals such as interstitial guidelines .

Google has also announced that it will be testing for 'highlighting search result pages with a great page experience' at the same time as the above changes. It includes snippets and image previews that appear in search results, as well as indicators that visually identify whether they meet the criteria for a page experience.

In addition to improving the user base, we also plan to expand the tools for website owners to improve the page experience. For example, you can add Core Web Vitals results to a Search Console report to see more details about your problem. The issues identified by this can be repeatedly corrected and confirmed using PageSpeed Insights and Lighthouse .

'The mission of Google Search is to help users find the most relevant and quality sites, so we'll enhance the best user experience,' Jose said in a statement on the official blog. We announced this update with the goal of ensuring that users can find the information they are looking for. We will continue to adopt more page experience signals and provide tools and resources to enable great site creation. We hope that this will create a web ecosystem that users will love. '

in Web Service, Posted by log1l_ks