Google announced that it will change the display order of Google search to focus on page experience, what is important?
Official Google Webmaster Central Blog: Evaluating page experience for a better web
https://webmasters.googleblog.com/2020/05/evaluating-page-experience.html
The Google Page Experience Update: User experience to become a Google ranking factor
https://searchengineland.com/the-google-page-experience-update-user-experience-to-become-a-google-ranking-factor-335252
Our internal and industry surveys have revealed that Internet users prefer websites with a good user experience ( page experience ) for web pages. Therefore, Google has added criteria for page experience, such as page load speed and mobile friendliness, to the algorithms that determine the order of web pages displayed on Google Search.
In addition, Google's Chrome team announced in early May 2020 the Core Web Vitals, a metric for website owners to quantify the page experience. Core Web Vitals quantifies factors related to the experience of a user opening a web page, such as web page load speed, responsiveness, and visual stability. Google describes Core Web Vitals in detail on the following pages.
Google Developers Japan: Web Vitals Overview: A Key Indicator Of Site Health
Google's new page experience metrics are: 'It's a measure of how users perceive the experience of interacting with a web page. By optimizing these metrics, all web pages will be Web browser users will be more comfortable and will help the website evolve to meet the expectations of mobile users.In addition, an improved page experience will increase user interest and reduce friction on web pages. We believe that it will be possible to trade online, which will lead to business success on the web. '
Core Web Vitals is a metric that quantifies key aspects of the user experience, measuring 'factors that contribute to web usability' such as page load speed, responsiveness, and content stability on load. As an example of the page experience, Google says, 'If the button moves under your finger, you may accidentally tap the button, so these specifications are not said to have a high page experience.' Click the image below to see a video of a case with poor page experience.
Core Web Vitals is a new page experience indicator alongside the existing page experience indicators such as mobile friendly,
In addition, Google notes that some work will be required to introduce new page experience metrics to the site. He then decided to
All metrics about page experience are important, but even if some aspects are inadequate, we prefer the page with the best overall information. A good page experience doesn't take precedence over good, relevant content. However, if there are multiple pages with similar content, the page with the higher page experience will be ranked higher, so more users can view it.
For webpages built on these page-experience metrics, Google is committed to ensuring that your webpage's search rank is as early as possible.
Google also announced that it will update the mobile search top news ranking metric as part of updating the Page Experience metric. So far, Google has said it must support its proprietary Accelerated Mobile Pages (AMP) to be ranked as top news. However, Google says it will remove the AMP requirement in the future.
Google says that many site owners are working to address the effects of the new coronavirus, so changes that focus on page experience in Google search will not be made until 2021. In addition, he explains, 'We will notify you at least six months in advance' when new page experience indicators will be introduced.
Related Posts:
in Web Service, Posted by logu_ii