Google announces policy to add 'display speed of website' to ranking factor of mobile search

byCara Fuller

When you are searching something on Google's search, something that appears as a candidate for search results may get misled even if you wait for a while until the contents are displayed. In order to improve the user experience damaged by these sites, Google announced that it is a policy to consider the display speed of the website as a ranking factor of mobile search.

Official Google Webmaster Central Blog: Using page speed in mobile search ranking
http://webmasters.googleblog.com/2018/01/using-page-speed-in-mobile-search.html


According to Google research, the average time it takes for a website to appear on a mobile device is 22 seconds, but if it took more than 3 seconds to load, 53% of users were giving up on displaying the website I understood that. Nevertheless, as a result of Google's analysis of 900,000 sites, it is 7 seconds before the "First View" part appears at 70% of the site, where you can see without scrolling through the smartphone screen It took ten seconds or more for the content to be displayed.

New Industry Benchmarks for Mobile Page Speed ​​- Think With Google
https://www.thinkwithgoogle.com/marketing-resources/data-measurement/mobile-page-speed-new-industry-benchmarks/

As a result of these user experiences, despite the fact that mobile itself is more mobile than desktop, mobile conversion rate is lower than desktop.

To improve the situation, we also decided to add the speed of display speed to the mobile search ranking factor. The phrase "mobile search" is written because the display speed has been added in the desktop version. This change will be effective from July 2018.

However, since the relevance to the content being searched occupies an important position as usual, the site on which useful information is posted will maintain a high rank regardless of display speed .

bySarah Giboni