Paid apps that need to be purchased without Apple's payment system may be removed from the App Store

The email service ' HEY ', which was rejected for updating because it does not implement in- app purchase on the App Store, which is Apple's app distribution platform, is 'in- app purchase due to the high fee charged by Apple. No implementation required.' In response to this claim, Apple's Philip Schiller commented, 'We have no plans to withdraw the HEY examination results.'

Apple's Phil Schiller says position on'HEY' email app stands, no rule change expected | Appleinsider
https://appleinsider.com/articles/20/06/18/apples-phil-schiller-says-position-on-hey-email-app-stands-no-rule-change-expected

Apple doubles down on controversial decision to reject email app HEY-The Verge
https://www.theverge.com/2020/6/18/21296180/apple-hey-email-app-basecamp-rejection-response-controversy-antitrust-regulation

Basecamp founders David Heinemeier Hanson and Jason Fried registered their own email service, HEY, on the App Store on Monday, June 15, 2020. Although HEY is a paid app, it was not an in-app purchase, but because it was an app that could be used by paying a charge without using Apple as a credit card, Apple refused to approve the software update.

App is in danger of being deleted because it did not implement in-app purchase on the App Store-GIGAZINE

In response, Schiller, Apple's Senior Vice President of Worldwide Marketing, said, 'Apple has no plans to withdraw the HEY review results developed by Basecamp. All software provided on the App Store is App Store Review guidelines. Must be complied with.' He explained that HEY rejected the update because it violated Apple's guidelines.

Schiller added, 'Apple is not considering changes to the guidelines. There are many things Basecamp can do to keep the app running within the guidelines we have in mind. I want to get it,' commented. One of the reasons Apple is requesting Basecamp to implement in-app purchases is that 'HEY is not available immediately after I download it from the App Store.' , It's not the app we want on the App Store,' says Schiller.

Apple will make in-app purchases of certain e-book reader apps and apps that listen to previously purchased external content such as movies and music unless the developer encourages users to make transactions outside the App Store. Allows to work without. 'HEY did not meet either criterion, and has never been an exception,' Schiller argued.

On the other hand, The Verge points out that Apple 'exempts major companies like Amazon and Netflix from in-app purchases.' In addition, Basecamp, which developed HEY, accused Apple of not only implementing in-app purchases but also collecting high fees for in-app purchases. The high fee imposed by Apple has also been pointed out by Rakuten, which deploys music streaming distribution service Spotify and e-book reader Kobo before Basecamp points out, and the European Commission (EC) conducts antitrust investigations It has been decided.

European Commission begins investigation into Apple as ``App Store and Apple Pay violate antitrust law''-GIGAZINE

'Apple has been charging exorbitant money for its own market,' said David Sicilin, an antitrust subchairman of the House Judiciary Committee, which deals with illicit trade and market monopolies in the United States. 'We're forcing developers to pay %, and they're denying access to Apple's market. Small developers with no money will be crushed.'

Schiller argues that the App Store Review guidelines are for app consistency, and that adherence to them leads to consumer satisfaction. In addition, Mr. Schiller can provide HEY with an app that complies with the rules of the App Store, provide users with a free version and a paid version of the application, or provide a free application that can be upgraded with in-app purchase. I am proposing amendments.

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Criticism focused on Apple that ``30% margin in App Store is outrageous'' and ``narrows user's choice''-GIGAZINE