Jul 29, 2020 15:01:00

App Store 'opens doors to developers' Tim Cook denies market monopoly

by

YunHo LEE

Along with Google and Amazon, Apple is also suspected of market monopoly, and investigations by European and American regulators are ongoing. For Apple, 'App Store fees are prohibitively high' is being investigated, but CEO Tim Cook explicitly denied the monopoly at a hearing.

Apple's Cook Says App Store Opened'Gate Wider' for Developers-Bloomberg
https://www.bloomberg.com/news/articles/2020-07-29/apple-s-cook-says-app-store-opened-gate-wider-for-developers

Unlike Android, where anyone can develop apps and release them on Google Play, Apple approves iOS apps on the App Store. Apple receives 30% of the sales of apps purchased from the App Store, which is criticized as 'an exorbitant margin.' The European Commission is investigating that the App Store and Apple Pay are in violation of antitrust laws.

Criticism is concentrated on Apple that ``30% margin in App Store is outrageous'' and ``narrows user's choice''-GIGAZINE

Meanwhile, Apple's CEO Tim Cook attended a hearing on antitrust violations on Wednesday, July 29, 2020, and provided his views on Apple's suspicion of a market monopoly.

CEO Cook says, 'We believe that the iPhone offers the best user experience, which is quite different from having only one choice for consumers,' the App Store said. Explained that there are 1.7 million apps, of which only 60 are developed by Apple. 'If Apple is the gatekeeper, what we're doing is opening the doors wide. We don't keep anyone out, we want all the apps we can do,' he said. It was

by Mike Deerkoski

And as for the criticism that the fees are too high, CEO explained that it was a system of 'upscale department store' that imitated in 2008 when the App Store opened. The App Store has a history of offering developers a better choice than existing systems by carefully selecting products and having a unique price structure. In addition, nearly 100% of the revenue for many apps on the App Store is provided to developers. It was stated that Apple's fee of 15-30% would be more competitive than the companies that sell boxed software.

“For more than a decade since the App Store was announced, we haven't increased fees or added other payments. Rather, subscription-based fees have fallen and some categories are exempt. Yes,” says CEO Cook. “The App Store has evolved over time, and all the changes we've made so far have been to give our users a better experience and better opportunities for developers.” is.