May 06, 2020 09:00:00

Why does the iPhone grow in size with each new model?

The second-generation iPhone SE with a 4.7-inch Retina HD display measures 138.4 mm high x 67.3 mm wide x 7.3 mm thin, a size larger than the original iPhone SE. 'Why the iPhone grows as new models come out' is explained by IT media Ars Technica.

Why Apple has stopped making small phones—and why it should start again | Ars Technica
https://arstechnica.com/gadgets/2020/04/why-apple-has-stopped-making-small-phones-and-why-it-should-start-again/

◆ The bigger the iPhone, the more profitable
The smartphone market is saturated, so the growth in iPhone and Android smartphone sales has slowed. Therefore, it can be said that the economical efficiency of selling low-priced smartphones is lower than before.

Still, Apple needs to announce its financial results to investors to appeal to them. 'Apple is increasing the unit price of smartphones to show that even a little profit is rising,' Ars Technica points out. Even if the number of new smartphones sold is not so good, if the price per unit is high, there is no problem as a profit.

The larger the body, the more expensive materials and parts are used. Conversely, a smaller body requires less expensive materials and parts. Ars Technica argues that Apple is gradually increasing the size of the iPhone because the price of each smartphone increases as the size of the smartphone increases. In addition to iPhone, Android smartphones tend to increase in size year by year.

◆ Contents and services are suitable for large screens
To compensate for the slowdown in iPhone sales, Apple is

offering not only iPhones, but devices such as Air Pods and Apple Watch, as well as subscription services such as Apple TV + , Apple Music , and Apple Arcade . I will.

In order to watch dramas distributed on Apple TV + and play games distributed on Apple Arcade, iPhone 11 with 6.1-inch display or iPhone with 6.5-inch display rather than the original iPhone SE with 4-inch display 11 Pro Max can enjoy without stress.

Also, video streaming distribution services such as Netflix and Amazon Prime video have also appeared, and because a large screen with a higher immersive feeling is required, the iPhone is getting huge, Ars Technica explains. .

◆ Technical reasons
The iPhone isn't just about business, it's also about technical and design reasons. Every time a new iPhone is developed, smartphone developers add new features and components, which requires more space inside.

SurveyMonkey of market research firm went to the February 2019

survey in, 'the point to worry about at the time of purchase of the smartphone?' 76 percent of iPhone users to the question, 77 percent of Android users is 'the life of the battery.' I answered. Also, 57% of iPhone users and 52% of Android users say that they are 'cameras'. In a similar survey of 575,000 American consumers by the Global Web Index, 77% of the total was concerned about battery life, 62% was concerned with camera image quality, 52% was concerned with screen resolution. thing.

In order to develop smartphones that meet the market demand, it is necessary to install larger capacity batteries and higher performance camera modules. As a result, more space will be required inside the smartphone, and as a result, the newly developed smartphone will grow with the evolution of functionality.

The display size and body size of the iPhone are increasing little by little compared to the original iPhone SE, but the reason is that `` Apple became actively conducting market research after Tim Cook CEO system, consumption We're designing iPhones to meet consumer demand, 'Ars Technica said. In addition, the idea that 'one iPhone is enough' is lost from Apple, and we will take a strategy to sell not only iPhone but also Apple devices such as Mac, iPad, Apple Watch, etc. to bring users to Apple's big ecosystem It has become.

However, as smartphones, including the iPhone, grow in size, some people cannot handle them without using both hands, and accessibility is clearly impaired. Since it is difficult for people with small hands, especially women's hands, to hold a smartphone safely, some goods have been added to prevent the smartphone from dropping while operating with rings or protrusions.

'Providing users with a smaller iPhone is a simple solution for Apple to gain more market share. But it's big enough for the second-generation iPhone SE to have a 4.7-inch display,' said Ars Technica. It won't be long before a smaller iPhone is released. '