How was the famous 'logo' of the Beatles born?

The Beatles , a rock band born in Liverpool, England, has been active in the 1960s and early 1970s and is known as the rock band representing the 20th century. About such a Beatles' famous "logo", a movie explaining the "How did the Beatles come to use the well-known logo?" Is published on YouTube.

How The Beatles got their logo | A Vinyl Rewind special


It can be said that the band representing the 20th century ... ...

Beatles. How was the Beatles logo made with such circumstances?

The Beatles 'logo became famous so much because the battle and the Beatles' logo were drawn on the bass drum of the drummer Ringo Star . The logo depicted on the bass drum reflected in the live image and the like flowing on the TV program remained in the memory of many people together with the music of the Beatles.

However, from the beginning apple bass drums, "B" of the "BEATLES" as currently known is large, and the logo where the lower stick of "T" is growing long was not drawn.

First, the initial logo was not all capital letters, but "Beatles" was the first letter except "B" was lowercase notation.

The logo at this time was designed by Paul McCartney and a stick like two antennas popped out at the top of "B".

However, this early logo seems to have been used only for about three months to four months in 1963, which has just debuted.

In April 1963, Mr. Brian Epstein who was managing the Beatles and an apple ... ...

I went to a drum specialty instruments store called "Drum City" in London. Drum City was the first drum shop in London that began by a person called Mr. Iber Arbiter .

Apple visited Drum City in order to purchase a new drum set, drum is a professional manufacturer Ludwig made of "Oyster Black Pearl" thing and decided to buy a drum set called.

However, here Epstein who thought "I want to make the drum set fee free" is an idea ... ...

Mr. Epstein and Mr. Arbiter will negotiate. Mr. Epstein asked Mr. Arbiter to exchange in exchange for the drum set which apple had used before.

Arbiter, who was asked about the opportunity to appeal to the Radishk drum set, asked, "Because you make the drum set free, leave" Ludwig "and the logo on top of the bass drum ..."

In addition, Epstein asked, "It is OK to display the Ladick logo on the bass drum, but please also display the Beatles logo under it". The side facing the passenger seat of the bass drum is the best place to appeal to the audience, so many people will see either the name of the musical instrument manufacturer or the band name if it is displayed.

Mr. Epstein and Mr. Arbiter who settled negotiations will discuss how to display the Beatles' logo. Mr. Epstein put an order saying "Please emphasize" BEAT "among" THE BEATLES "...

Mr. Arbiter began thinking about the idea of ​​the logo in response to it. Mr. Arbiter devised an idea to enlarge the letter "B" and extend the lower stick of "T".

Both apples and Epstein who saw it acknowledged that "this logo is OK" and this is still the famous Beatles logo. Mr. Eddie Strokes, Mr. Arbiter's request for painting to the bass drum, and Mr Arbiter collaborated to complete the final logo.

Drum City requested only 5 pounds (about 5000 yen at that time's exchange rate) as a design fee of the logo.

Apple was delivered by Mr. Arbiter on March 12, 1963, Oyster Black · Pearl ... ...

The drum set with the logo of the Beatles suddenly fulfills the appearance on TV programs.

After that, until 1964, apple performed more than 200 live performances on the same drum set and performed 180 studio recordings.

At the end of the live performance in Paris on February 4, 1964, this drum set has finished its role. This drum set has been exhibited in the auction in 2015, and at that time it is bidding for a high price close to 260 million.

However, even in the recording of TV programs on February 9, 1964 ......

The apple used a drum set with Ladic 's logo and under it the Beatles' logo was big.

The apple was drawing a similar logo on a new drum set, but actually, the letters are slightly thicker and bigger.

After that the apple used 4 sets of oyster black pearls in total, until the Beatles broke up, and the bass drum peel was changed 7 times.

Every time the logo is rewritten, it is said that they are slightly making minor changes.

It seems that the logo of the Beatles, which became world famous existence, was created by the result of chance acting on the transactional transaction.