The most promising 'India' in the next smart market is already suppressed by the Chinese, and the Chinese are expected to keep the supremacy of the smartphone in future

As China's smartphone sales begin to decline, it is said that the most important emphasis in the future is the "Indian market". It is the second biggest market in the world next to China, but with Chinese smartphones already sweeping in, it seems that there is no chance of even Apple to enter the local Indian company as well.

Chinese smartphone makers are winning in India - the fastest growing market market | VentureBeat
https://venturebeat.com/2018/09/01/chinese-smartphone-makers-are-winning-in-india-the-fastest-growing-market/

Investigation company Canalys revealed that China's smartphone sales in the first quarter of 2018 decreased by 21% compared to the same period last year. In China, which has been driving the global smartphone market so far, the market has finally been seen to have crossed the peak due to the spread of smartphones to every corner and the lack of innovative technological progress.

In China and other developed countries and emerging countries the smartphone market is beginning to cease, India is India with a hot perspective from smartphone manufacturers around the world as the most promising market. In addition to having the world's second largest population of 1.3 billion India, the smartphone market is still developing, and demand for smartphones is expected to expand without declining over the next few years.

There are 42 new smart phones released in India in July 2018. Compared with the fact that it was 25 units in July of last year, I can see that Indian smartphone fever is increasing more and more. Four of the top five smartphone makers in such Indian market are Chinese manufacturers, and only Samsung in Korea is cutting into the Chinese forces only. However, Samsung, who has long reigned as India's top vendor, also reduced its share of India to 24%, surrendered to Xiaomi in China (29.7% in India) in 2017, Vivo (12.6% same), Oppo 7.6% same), Transsion (5% same) continues to lose market share following the rush of the Chinese crowd.

Although it is a Chinese company that has occupied two-thirds of the Indian market, the market share three years ago was less than 15%. Local Indian companies such as Samsung and Micromax, the top in the Indian market at the time had a large share. The cause of the change in the tide is cited as one of the causes due to the sudden change in the mobile circuit situation in India.

In India, a businessman, Mr. Mukesh Ambani, launched the Reliance Jio service by investing personal property to prepare a high-speed communication network in India.

A businessperson in India is building a cheap high-speed wireless communication network by investing personal property, the premonition of the arrival of the IT revolution in India - GIGAZINE

Indian smartphone makers took time to release the low-cost 4G compatible smartphones that Indian citizens can obtain, even though Reliance Jio began offering 4G communication which should be called price destruction. It was tied to the Chinese team who was fighting intense competition in the Chinese market. As of 2016 Micromax, which occupied 46% of the total market share and showed a presence in the Indian market, was abandoned from the market, and it is supposed to be able to give a big difference to the Chinese forces which is no longer recoverable.

In addition, VentureBeat points out that the Chinese responded quickly to Indian policy change as part of the Chinese advancement. In 2014 the Government of India announced the "Make in India" program. For the purpose of promoting domestic investment by foreign investment to improve the share of GDP in Indian manufacturing industry, the Make in India program gave tax preferential treatment to companies that manufacture products in India. Xiaomi was the first to adapt to this policy, as of 2018 with six smartphone manufacturing plants throughout India, including more than 10,000 Indians, is planning to manufacture smartphones sold in India in India I am in order. In addition, 95% of Indian people employed in India are women, and they also play a role in resolving gender disparities in employment.

Manufacturing a large number of smartphones in the huge Indian market inevitably leads to the provision of smartphones at low cost. Xiaomi, despite the preferential treatment in terms of taxation, has reached the announcement of high-performance, low-priced smartphone " Poco F1 " from India by making full use of inexpensive Indian workforce. China's smartphone also achieves a blue level cost performance with Snapdragon 845 on SoC, 6 GB of memory, adopting UFS 2.1 storage and only 2999 rupees (about 33,000 yen).

Apple that does not line up low priced products has been failing to capture the Indian market for a long time. Apple has responded by reselling iPhone 4 which has already stopped selling, leaving iPhone SE which is a relatively inexpensive iPhone, and switching production of iPhone SE to domestic production in India, but premium price Struggling in the Indian market where smartphone market is not growing up. In addition, high-performance, low-priced smartphones such as OnePlus are rapidly gaining popularity in the high-performance smartphone market in India, and Apple is losing its presence even in the premium smartphone market.

Originally, the Chinese manufacturers have undertaken the design and manufacture of terminals for the Indian market. However, instead of making the products for the Indian enterprises by the Chinese manufacturers, we succeeded in reducing the cost further by switching to the policy of selling themselves by themselves, and there seems to be no longer room for Indian companies to cut in. And developing and selling outstanding products even in the Indian market where price competition is severe is not only controlling the huge Indian market but also becoming a big advantage in the global sales strategy. For example, Transsion, which is rapidly growing in the Indian market, has become the top vendor in the African market.

As the Chinese market ceases, the Chinese makers in India, which is expected as the most promising market, can predict that Chinese makers are increasingly increasing their presence even in the global smartphone market in the future.