AT & T wins exclusive marketing rights of AR system 'Magic Leap One' over 700 billion yen, finally to market



Magic Leap, which has been developing its own AR system with receiving a huge investment of 2.2 billion dollars (about 250 billion yen) from Google, Qualcomm, Alibaba, etc., finally commercializes AR system " Magic Leap One " in late 2018 We made it clear. The fact that AT & T, a major telecommunications company in the United States, will sell exclusively as a partner and make us feel the possibility of becoming a leading content of next generation communication 5G.

AT & T takes stake in AR company Magic Leap at a $ 6.3 B valuation and exclusive distribution deal | TechCrunch
https://techcrunch.com/2018/07/11/att-takes-strategic-stake-in-ar-company-magic-leap-in-its-latest-push-into-digital-media/



Although Magic Leap was collecting a large amount of investment from a name-sounding company, since it rarely gives out information on the product, there were voices saying that the product would be realized. Meanwhile, AR system "Magic Leap One" finally was announced in December 2017, and it was also told that it is planning to provide a kit for developers within 2018.

"Magic Leap" that enables spatial computing to be released in the past in 2018 - GIGAZINE



Magic Leap One consists of a computing unit "Lightpack", a goggle type AR headset "Lightwear", and a controller.



Usage style is like this. Spatial Computing "which displays virtual objects in real space is a touch that realizes completely different computing from those based on conventional displays.



As of December 2017, it was announced that the developer kit was scheduled to be released within 2018, but AT & T partnered with Magic Leap and released the developer's kit "Magic Leap One Creator Edition" in the latter half of the year of 2008 We announced that it is a schedule.

The Future of Spatial Computing Expands with AT & T and Magic Leap Relationship
http://about.att.com/story/magic_leap_one.html



AT & T also revealed that Magic Leap One will demonstrate to consumers at AT & T stores in Atlanta, Boston, Chicago, Los Angeles, San Francisco and exclusively sell it as a carrier. The exclusive distribution rights of AT & T is huge, 6.3 billion dollars (about 710 billion yen).

Immediately after AT & T's announcement, Magic Leap live broadcasted on Twitch, released a part of the specifications of Magic Leap One, and demonstrated. The state of live broadcasting can be confirmed in the following movie.

Magic Leap Live | Ep. 003: A Closer Look At Magic Leap One - YouTube


Information about Magic Leap One was presented in a roundtable style that sat on the sofa. Mr. Alan Kimball, the development manager on the right of the screen, announced that SoC installed in Magic Leap One is NVIDIA's "Tegra X 2". We are clarifying that Tegra X 2 is adopted from GPU performance more important than CPU.



Mr. Graeme Devine wearing Lightwear. Besides, Mr. Debain calls the same content as Microsoft as "Mixed Reality (MR: mixed reality)" instead of AR (Augmented reality).



We also demonstrated the already released SDK. Put the pin on the carpet ... ...



Then move to the sofa. You can move a virtual object by pinching your finger in space.



Polygon-like golem that appeared in the carpet. It is quite a cute movement.



Golem threw a stone.




Golem rough on the sofa.



Approaching and flicking by hand ... ...



It crumbled down and fallen apart.



Although Magic Leap One, the timing of the release closer, AT & T explains the partnership with "Magic Leap", "Alliance for leadership in the next generation communication 5G era", and communication service using 5G high speed communication and I will make you feel the appearance of content. Magic Leap One is still enigmatic, but since AT & T has sold a huge amount of over 700 billion yen to earn sales exclusivity, it has no choice but to expect the potential of "new generation computing" Hmm.

In addition, Magic Leap's CEO Ronnie Aboywitz announces that another "cool product" will appear in this week.

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in Hardware,   Video, Posted by darkhorse_log