Add changes to Chrome that will prevent Google from displaying annoying ads on the web

While advertisements displayed on the website play a role of becoming the operating fund of the site, on the other hand, the convenience of the viewer such as advertisements covering the entire page and advertisements forcibly playing the video are ignored It is also true that there are unfavorable advertisements made. To address such a problem, we announced on the blog that we will add a change on February 15, 2018 that will prevent such ads from appearing in Chrome.

The browser for a web worth protecting
https://www.blog.google/products/chrome/browser-web-worth-protecting/


The blog begins with the export that "Web is a tremendous asset, it is the driving force of innovation, it is a platform to do the sharing, it is a universal gateway to access information", and it is "annoying Advertising "has a bad influence on the user's experience, and the company 's efforts on it is stated. An example of this is a video advertisement which starts suddenly when accessing a page, an advertisement in which pop-ups are suddenly displayed and suddenly closed, and such annoying advertisements are not only users but also advertising platforms as income sources It seems that it is not good for Google.

As a measure to address this issue, Google has announced that it will prevent such ads from appearing on Chrome. As a standard of block, industry groupsCoalition for Better Ads(Union for Better Advertisement) establishedBetter Ads Standards(Better advertising standards), and that the targeted advertisements are also related to Google. About this, Google says, "The user's experience on the web is more important than the money generated from those annoying ads, which is the same for Google," he writes in the blog.

Google officially announced in June 2017 that Chrome will be equipped with advertisement filtering features.

Google officially announces the installation of "advertisement filtering function" in Chrome, "Ad Experience Reports" to check if its site is subject to filtering started also available - GIGAZINE


In the Better Ads Standards page, the following examples are listed as unfavorable advertisements.

For desktop (PC) pages, this includes pop-up advertisements, video advertisements that produce sound, pre-displayed ads with a countdown that appears before the targeted page, and ads that continue to dominate some of the pages.


For mobile use, the number of types increases, and "Advertisement with screen area of ​​30% or more", "Flashing animated advertisement", "Advertisement appearing when scrolling the screen" etc. are added.