Why is advertising company favorable to Chrome, but negative for Safari?

In February 2018, Google added "Implement Chrome with a feature that prevents automatic display of annoying ads"We announced. Also, Apple'sSafariAlsoImplemented a function that hinders the display of web advertisementsIt has been. However, while advertisers welcome Chrome's ad blocking feature,Privacy function "ITP" installed in SafariWe are continuing a critical attitude towards. Wonder what the difference between Chrome and Safari isDigital Trends"A writer who now answers' why 'or' why 'of technology'How-to GeekyJunstin Pot, who writes the article, explains. Explained in the article below.

Why Ad Companies Love Google's Ad Blocker, But Hate Apple's Privacy Features
https://www.howtogeek.com/342297/why-ad-companies-love-googles-ad-blocker-but-hate-apples-privacy-features/

In the first place, Chrome's ad blocking function implemented in February 2018 is not all advertisements, advertisements for automatically playing back movies, advertisements in which pop-ups are displayed large, advertisements in which pop-ups are not large, etc. are unnecessary, annoying and troublesome to the last It is limited. Justin argues that it is Google's aim to suppress the use of other advertisement blockers that would eliminate ordinary ads by blocking unwanted advertisements with the standard features of Chrome I will.

byElliott Brown

On the other hand, Safari's Intelligent Tracking Prevention (ITP) feature implemented in 2017 eliminates all cross site tracking that tracks the user's browsing history. For that reason, Safari basically says that only cookies of regularly visited sites are saved in the browser and the rest are deleted periodically. Because cross-site tracking is also heavily used for web advertisements, many of the ads are restricted by the ITP function. A major advertisement distribution companyCriteoIs"The ITP function of Safari is unilateral, it is a threat to the system and business of today's digital advertising" strongly criticizeddoing.

byAdrian

Justin points out that the difference between the two companies, Google and Apple, seems to be the same ad blocking feature and is totally different in Chrome and Safari. Google was originally an online advertising business, and advertising revenue is an important source of funds. Justin insists that Chrome's ad blocking feature is designed to benefit advertising companies, not features implemented for users.

As opposed to Apple, it is a company that releases hardware and software, and we do not do much business that will generate advertising revenue. Justin thinks that 'Web is moving with the direction to exclude web advertisements in order to raise the customer's trust' because web advertisement is considered to be annoying when it is viewed from the user's perspective It is.

Justin concludes that Google, which emphasizes advertising and Apple, which emphasizes trust from customers, are in conflict, but neither is the right strategy, and the user ultimately can benefit from them I will.