Planning to insert advertising movies where Facebook is automatically played in news feed

Facebook has been considering inserting advertisement movies into the newsfeed and revealed that it is already in the test. This advertisement movie is automatically played when a news feed is opened. There is no sound on the movie being played, so suddenly at the same time as automatic playback, suddenly there is no worry that loud sound will be played and it will panic.

The feeling of use of the new advertisement movie can be confirmed on the following page.

Testing a New Way for Marketers to Tell Stories in News Feed | Facebook Business
https://www.facebook.com/business/news/Testing-a-New-Way-for-Marketers-to-Tell-Stories-in-News-Feed

A movie like a photo red frame is inserted in the news feed screen. This movie is being played automatically, so you can browse in this state.


Tap a movie ......


It will be played back with audio.


If you are not interested in the movie you can stop playing.


Tap the movie ......


Tap 'Done' in the upper right.


I went back to the news feed screen again.


A related movie has been added to the advertisement movie, and you can select and play it by swiping.


If you are not interested in advertising, scroll the screen vertically ... ....


You can view the news feed.


In response to the question "Can the user stop the automatic playback of this advertisement movie?", Facebook replies "If you do not want to watch the movie, simply scroll down the screen will be a solution" . Also, since this movie to be automatically played is downloaded beforehand when connecting with Wi-Fi, we assume that there is no worry that consumption of mobile line will be arbitrarily consumed.

Currently, this automatic playback advertisement movie is limited to users and testing is being done, it is not clear when it will be official service. Although this new advertisement service is expected from some investors and financial institutions as contents that can greatly improve Facebook revenue, a movie that is automatically played appears in the newsfeed and can not arbitrarily stop at the user side From the contents, it is expected that the users will be repulsed not a little.