Google banished 200 sites that spill fake news
Since the US presidential election in 2016, the existence of fake news spreading on the Internet has been regarded as a problem. Meanwhile, Google announcing that it is building a mechanism to control fake news, "by January 25, 2017, we have expelled nearly 200 sites that will spill false news."
Google purges nearly 200 websites in fake news crackdown
"False news" spreading on the Internet was taken up largely at the end of 2016. It was pointed out that fake news confused the presidential election in the United States, and the Washington Post of the newspaper published a blacklist with more than 200 websites including WikiLeaks and others. After that, several news websites have criticized the blacklist as the list criteria are unclear.
Criticism is gathered in blacklist articles that Washington Post enumerates over 200 as 'a lie spreading news site' - GIGAZINE
It has been a long time since fake news circulated, it is not the core of the problemAlthough there is also pointed out that Facebook is on January 11, 2017 the fake information exclusion of news feed formAnnounced strengthening efforts, Google also announced that in November 2016, sites that post fake news will make it impossible to use Google's online advertisement in the future.
And on January 25, 2017, Google announced a report on its efforts "How we fought bad ads, sites and scammers in 2016 (how we fought bad ads, sites, fraud, etc. in 2016)" Announcement.
How we fought bad ads, sites and scammers in 2016
Google has enacted a new policy to regulate fake news, but because the definition of "fake news" is ambiguous, Google does not use the word "fake news"Misrepresentative content(Inappropriate content) "is used. Misrepresentative content says, "Users do not want to be misunderstood by content that is handled online, so Google's advertisement can provide inaccurate information about you, your content, your web use purpose, We will not display Google ads on websites that hide the information on the department. " In addition, alerts are sent to all websites that were problematic due to policy change, but they are not being punished immediately. Once judged to be a policy violation, the site will be expelled permanently from Google's ad network.
As of December 2016, 550 websites were evaluated as being "likely to mislead users". After that, I handled 340 websites as January 2017 as Misrepresentative content and other policy violations. In the report, Google wrote that "200 news sites were expelled from the ad network due to policy violations."
In addition, the number of ads including fraud that Google blocked in 2016 is 1.7 billion, which is more than twice the year 2015. In the report, "The form of a free and open web is an essential part of people and business around the world. While advertisements have a role in making access to accurate and high-quality information among them , Bad ads will destroy such an online experience. "
in Note, Posted by logq_fa