Google announces identity of all advertisers and improves transparency of ads

Google places advertisements collected via the ' Google Ads ' advertising platform on various places on the Internet using Google AdSense . Such Google newly announced that it will improve the transparency of the displayed advertisement by confirming the identity of 'the advertiser who wants to place an advertisement on Google's platform'.

Increasing transparency through advertiser identity verification
https://www.blog.google/products/ads/advertiser-identity-verification-for-transparency/

Google is committed to providing transparency, choice and control over advertising on the platform. Specifically, one of the measures is ad settings that allow users to control how they personalize ads, and pages that describe ' why the ad is displayed '. In addition, Google will increase the transparency of the advertisement itself by confirming the identity of the advertiser who is publishing the displayed advertisement.

In 2018, Google announced an identity verification policy for advertisers who publish political ads. This policy states that all advertisers wishing to place election ads on Google's platform must be verified, and the information found was displayed with each ad. This allows users to see who submitted the election advertisements displayed on Google's platform. This policy regarding political advertising is said to be applied to advertisers in 30 countries.

Google has announced that it will apply this identity verification policy to all advertisers. This means that any advertiser who wants to see your ads on Google's platform must go through an identification process . Google tells us about the identification process: 'Advertisements must complete our verification program. Advertisers are required to prove their identity, incorporation documents or other proof of who they are and in which country they operate. Information is required to be submitted. ' And the information about the advertiser collected by the verification program will be displayed on the advertisement around the summer of 2020, and it will be able to be checked by general users.

By selecting 'About the advertiser' from the ads displayed on Google, it seems that information about the advertiser can be checked.


By confirming the identity of the advertiser, the user can easily know the advertiser behind the advertisement. Google also argued that it could help limit malicious ads and fraudulent use of ads, and help maintain the health of the digital advertising ecosystem.

Google plans to begin the advertiser identification process in stages in the United States and expand it globally. Google is working closely with its advertising partners to continue the identification process, but says the entire process is 'expected to take years'.

In addition, Google has been reported in the past that 'there is an estimated 11 million pieces of incorrect information on Google Maps and it is also used for fraud', and it is not necessary to confirm the identity. Has often been viewed as a problem. As a result, Google has taken steps to prevent advertisers who have not verified their identity from placing ads in certain categories .

Store information on Google Maps is reported to be full of false information-GIGAZINE

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Facebook is also advancing regulations on advertising, and it is reported that it is impossible to hit advertisements targeting users who are interested in ' pseudo science '. It was reported by The Markup that more than 78 million Facebook users were interested in pseudoscience according to the media, according to The Markup, which reported that pseudoscience has been removed from the categories that can be selected by Facebook's advertising targeting service. . When the Verge of overseas media confirmed, it seems that a Facebook spokesperson answered that 'Pseudo science has been deleted from the targeting option to prevent unauthorized use of advertisements'.

Want to Find a Misinformed Public? Facebook's Already Done It-The Markup
https://themarkup.org/coronavirus/2020/04/23/want-to-find-a-misinformed-public-facebooks-already-done-it

Facebook just killed its 'pseudoscience' category for ad targeting-The Verge
https://www.theverge.com/2020/4/23/21232547/facebook-pseudoscience-ad-targeting-coronavirus

The new coronavirus is one of the most problematic advertisements in the pseudo-science field. Just as the hoax that ' 5G is spreading the new coronavirus ' has spread all over the world, major IT companies including Facebook delete products and advertisements that claim 'prevention and complete cure of new coronavirus infection' etc. However, Facebook's efforts to remove targeted advertising in pseudo-science seem to be an evolution of these efforts.

Amazon and Facebook will delete products and advertisements that claim `` prevention and cure of new coronavirus infection ''-GIGAZINE