Political advertising transparency and targeting regulations that could result in fines of 5% of annual revenue



The European Commission has drafted a bill on transparency and targeting of political advertising, such as labeling it as 'this is a political ad' and letting you know who paid and how much it was posted. I submitted it. Google has expressed its support for this bill.

European Democracy: Commission sets out new rules
https://ec.europa.eu/commission/presscorner/detail/en/ip_21_6118

New EU political ads law is a step in the right direction
https://blog.google/around-the-globe/google-europe/new-eu-political-ads-law-step-right-direction/

EU Pushes to Limit How Tech Companies Target Political Ads --WSJ
https://www.wsj.com/articles/eu-pushes-to-limit-how-tech-companies-target-political-ads-11637839613

In the bill, political advertising may affect 'politician's, politician's, politician's representative advertising' and 'elections, referendum results, legislative and regulatory processes, and voting behavior.' It is defined as 'an advertisement'.

Then, clearly label paid political advertisements, and easily check the 'amount spent on political advertisements,' 'source of funds used,' and 'relationship between advertisements and related elections and referendums.' We are looking for a transparent display that can be done.

In addition, political targeting and amplification (advertising amplification) using and guessing sensitive personal information such as ethnic origin, religious beliefs, and sexual orientation are basically prohibited, and the explicit consent of the parties concerned. Will only be allowed if there is.

If you violate these, you 'need to impose an effective (and appropriate) deterrent fine (for the size of the offender's company).' The European Commission has not given a specific amount, but the Wall Streel Journal reports that '5% of the world's annual revenue could be fined.'

in Note, Posted by logc_nt